Paying the Piper In the Midst of a Pandemic

In the German folk tale, The Pied Piper of Hamelin, the leadership of a small village made a verbal contract with a mysterious flute-playing exterminator to rid the village of rats.  Once the rats were successfully removed, the village leaders refused to pay.  They came to regret that. From this old tale came the saying, "pay the piper" which acts as a warning.  It means you better pay the true cost, or something sinister will happen.

In the Pied Piper of Hamelin tale the village lost their youngest generation, in the current COVID-19 scenario, it is our oldest generation most at risk.  The question to ask ourselves today is have we stopped paying the piper?  Have we lost our fear of existential risks.  Have we as a society come to believe we no longer must pay the cost of risk prevention?  Have we come to value short-term profits over safety and the lives of our most vulnerable?

Our lack of fear is a new thing.  Throughout history humans have been very fearful for good reasons.   Life was mostly short, exhausting, violent and full of suffering.  For example in 17th-century England life expectancy was only 35-years old.  In the early Colony of Virginia it was only 25-years old.  Out of the 270 men on five ships in Magellan's fleet, only 19 survived the voyage.  Yet today we seem to believe that we are safe, in control and there is no longer the need to pay the piper.

In March of 2020 the markets crashed.  Why? Investors never anticipated existential risks like COVID-19, although there have been 8 pandemic's in the past 70 years.  Investors never built the risk of a global pandemic into their financial models — and when the risk of COVID-19 had to be priced into their models in February and March of 2020, our global markets collapsed.

The United States' entire defense budget for 2020 is $738 billion. Yet in comparison we now find ourselves pumping a massive $2.2 trillion into the US economy in response to the COVID-19 pandemic.  We are now paying the piper, but on his terms.

I hope we learn from this.  I hope we decide to pay the piper in the future.  I hope in years to come we invest in finding and stopping pandemics early, creating vaccines and the means to produce them, have teams of experts trained to lead fights against pandemics, establish a reserve of life support systems to respond to outbreaks, and accumulate large stockpiles of protective equipment to enable our healthcare workers to provide the care we require.

Let's pay the piper.

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Kevin Benedict
Futurist/Founder
View my profile on LinkedIn
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

A Mid-Pandemic Interview with Supply Chain Risk Expert Joe Carson

The impact of the COVID-19 pandemic on the global supply chain has been in the headlines for weeks.  To further explore how the pandemic is impacting global supply chains and risk management strategies today and in the future I reached out to expert Joe Carson, CEO of Spend Strategies LLC, (former Chief Procurement Officer of both Micron Technologies and Lucent) for his insights.

What is the scope of the challenge procurement organizations are facing in high tech as a result of the COVID-19 pandemic?

The challenge of the COVID-19 pandemic is the unprecedented scope and scale of the impact zone. Past disruptions, such as factory fires, tsunami’s, earthquakes or even past pandemics, were relatively localized. A city, country or region of the world served as the epicenter. In those cases, supply chains could stand a chance of reacting by adjusting their supply chains to other suppliers or transportation lanes. In this case however, the problem is much more severe.

Speed, Accidents and Pandemics

The value of distance has been lost to speed.  Throughout history distance meant a level of security and safety.  Invading armies of marching foot soldiers could cover about 20 miles per day on Roman roads.  A thousand miles distance between a town and an invading army equated to at least 50 days of security and time for the townspeople to either prepare a defense or flee. Historically distance was not only a protection against invading armies, but pandemics, epidemics and plagues as well.  Some diseases started on one continent and took years to reach another.  Speed, however, has removed this protection.  It has made us all continuously contagious neighbors.

Today the world is divided into GPS coordinates surveyed by invisible drones and satellites.  These and other technologies support the ability to deliver people, cargo, munition and disease anywhere in the world within minutes or even seconds.  The value of distance has nearly disappeared.

Professor Paul Virilio, a sage futurist, wrote every innovation comes with  a guaranteed accident.  For example, you cannot create a Tesla without a Tesla crashing.  Innovations and accidents are inseparable.  You cannot have one without the other. The technologies that support globalization, global supply chains and air travel guarantee pandemics.  You cannot have one without the other.  The world has faced over 70 epidemics since 1957 and 8 pandemics.  That averages one or more every year.

The data tells us that epidemics and pandemics are now guaranteed and common.  We cannot move blindly forward in a global network of people, economies, supply chains and connected technologies without paying the piper.  We must set-up the processes, plans, and government and economic levers necessary to live and thrive under the continuous exposure of pandemics.  It is no longer acceptable to be surprised and unprepared.

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Kevin Benedict
View my profile on LinkedIn
Follow me on Twitter @krbenedict
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's 26 Strategies for Career Advancement - 2020 Edition

One of the most popular blog articles that I have ever written was on career advancement strategies.  One of the advantages of getting old is the ability to accumulate a lot of experiences and lessons.  Since the 2019 article seemed to be appreciated and useful, I have written a new edition for 2020 with eleven additional lessons learned.

My Strategies for Career Advancement:
  1. Be an Expert - Create opportunities to be recognized by your employer’s leadership team. Become an expert in your field. Experts get recognized for their contributions by their communities, industries and employers. Be the person that has read more books, studied more industry reports, attended more training classes and networked with more experts. Become THE expert.
  2. Know your trends - Know your industry's trends.  Know where your company fits in the industry, and where they rank against competition and why.  Know how the trends will impact your customers and prospects.  Talk about trends and their impact.
  3. Build a Network – As your network of contacts grows, so will your insights into more industries and businesses, trends, sales and career opportunities. Don’t be lazy and make excuses to not be on LinkedIn and other business oriented social media platforms. It’s important to your career. 
  4. Keep in touch - The crazy jock sitting in the cubicle next to you today, will run a company you want to work for in 25 years.  It is amazing how many kids I started my career working with who are now in senior executive roles.  Those friendships open many doors, so don't forget to invest in your friendships.

Culture and Humility as Competitive Advantages

In 2019, I interviewed over one hundred business leaders.  In the course of these interviews and follow up discussions I learned a great deal - some of which I want to share here.  I have seen workforces that are united with their leaders in a desire to change and improve.  I have seen organizations that bring in all new leadership eager for change, but watched them fail because of institutional resistance.  I have seen leaders and workforces passionate about winning, but without the humility to learn from their customers.  I have witnessed how difficult it is to change.

I have learned the human-work of solving problems, facing challenges and overcoming obstacles tends to share a common purpose: creating stable, secure and predictable environments. The tendency for most humans is that once we solve a challenge, we want to be done with it.  That propensity, however, does not fit with today’s reality of perpetual change.

Digital Transformation for the Greater Good

Adam Smith wrote about rational self-interest, which posits we work for the greater good when it benefits ourselves.  But what is the greater good, and how does digital transformation impact it?

I believe most of us would agree that replacing large numbers of humans with machines that result in wide scale unemployment and suffering is not in our rational self-interest or the greater good. Having massive numbers of jobs terminated by the Terminator does not result in a safer, healthier, happier civilization or vibrant economy.  So what is the greater good that we, out of rational self-interest, can strive for?

Just because something is possible, and VCs will fund it, does not mean it supports the greater good. Technology that takes all meaningful jobs away from humans resulting in their suffering will soon become a target for their wrath.  I can already imagine brands placing badges on their products that certify "Human-Made" to gain a competitive advantage over machine-made production.

At the macro level, if businesses increasingly replace human workers with machines, they will soon have difficulty finding employed customers that can pay for their products.  At what point do businesses seek to expand employment opportunities out of a rational self-interest rather than decrease them through automation? Is it even realistic to expect profit maximizing businesses to seek the greater good of the societies they operate in?  We must seriously ponder these issues as gathered humans.

I think there is value in playing out future scenarios:
  • In the short-term, manufacturers want to automate faster than their competition in order to gain economic advantages while there are sufficient numbers of consumers employed elsewhere to provide a market for their goods.
  • In the mid-term, entire industries will automate and terminate large numbers of jobs, but hope other, slower-to-automate industries will employ their customer base so there is money to spend. 
  • In the long-term, however, when digital transformation has swept through all industries, who is left to employ the consumers and provide them with living wages so goods can be purchased?
As jobs that require little training or education diminish in numbers, we have two choices, 1) Increase education levels to equip humans for employment in the digital future, or 2) subsidize and fund employment opportunities that benefit the greater good, so there are sufficient incomes available to support a healthy economy.

There are plenty of problems left on this planet to be solved, and solving these problems could employ many. Today, however, not all of these problems have economic and greater good values assigned to them. Fresh water sources, clean air, litter removal, forestation, sustainable farming, peace, better health and wellness, improved education, beautification of public spaces, etc.  All of these areas have the potential to generate enormous benefits for the greater good, but they need society to place a value on them and fund employment in these areas which are not always profit generating but support the greater good.

A vibrant economy, and a safe and secure society depends on healthy employment numbers, adequate wages, property ownership, human and property rights, hope, peace and purpose. Digital transformation must add to the greater good, or it risks accelerating a break down in our society and economy.

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Kevin Benedict
Futurist/Founder
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Technologies Without Strategies

Layers of GIS Maps
Fingerspitzengefühl: The literal translation of this German word is finger tip feelings.  It is used to describe one's ability to maintain situational awareness by receiving real-time data. 
The problem with fingerspitzengefühl, in addition to difficult pronunciation - is knowing how much data a person needs in order to maintain situational awareness without it being too much.  Today we have data coming at us from every direction.  In fact, as I am writing this article I was notified that my security camera detected humans at my front door.  I now have situational awareness, but at the cost of distraction.  What is really needed is not just any information, but information that will materially impact one's ability to succeed.

Digital Transformation Requires a Doctrine

Knights using Stirrups for Balance
In my 30+ years in the high tech industry I have often heard the business maxim, “Develop a business strategy first, and then find the technology to support it.” This teaching I have come to believe is wrong.

Let me support my argument by first asking a few questions.  What came first e-commerce or the Internet, mobile commerce or wireless networks, commercial airline travel or the airplane, knights in shiny armour being used as shock troops, or stirrups?  Answer: Stirrups of course!  Innovations and technology have a long history of appearing first, and then doctrines and strategies forming later.

What we are learning is if your outdated business doctrines and strategies are dictating the speed of your technology adoptions - you are in big trouble! The world is moving much too fast and organizations must now align the tempo of their business doctrine and strategy evolution with the pace of technology innovations and customer adoptions.
"Strategy is the art of making use of time and space. I am less concerned about the latter than the former. Space we can recover, lost time never." -- Napoleon Bonaparte

A Digital Leader's Playbook

Digital Strategies
Winners know how to win. When competition, data and/or rules change, so do their game plans.  Recently while watching NFL football, I was intrigued by a discussion between analyst about how the best coaches can change their strategies mid-game based on new and different data.  Some coaches are able to pivot, others can't.  

What follows is a list of key strategies, concepts and mindsets that will help your enterprise win:

Being Faster than Real-Time is a Competitive Advantage

Competing in Future-Time
Businesses must continuously transform themselves to compete.  Why?  That is what their customers and competition are doing.  One of those areas of transformation involves competing in time.  Think about the impact of Amazon on shopping and delivery times!  All businesses operate in time, whether human, digital or future.  Businesses today must transform in order to successfully compete in all three of these time states simultaneously.

Let’s first discuss the definitions of these times:
  • Human time – time governed by our physical, biological and mental limitations as humans
  • Digital time – time governed by computing and networking speeds
  • Future time – time governed by predictive analytics and algorithms

Hiding from Karma in an AI World

Recently an artificial intelligence system in China successfully passed a medical exam for the first time.  This is a significant advance in healthcare.  Potentially AI can soon provide high quality medical diagnoses remotely anywhere around the world.   Another significant step in AI and robotics happen a couple of years ago in Saudi Arabia where they granted citizenship to a robot named Sophia.  I wonder if that robot will be forced to wear a burka?  With all these rapid advancements, I think it is time we explore the spiritual life of robots and artificial intelligence.

Up until recently, human programmers coded and configured algorithms, AI, automation and machine learning system and took personal responsibility for all of their own code.  Today, however, AI has escaped the confines of human oversight and has been empowered and employed to self-program, self-optimize, self-test, self-configure and self-learn.  David Gunning writes, "Continued advances [in AI] promise to produce autonomous systems that will perceive, learn, decide, and act on their own."  That's potentially a big problem for karma.

A simplistic definition of karma is a spiritual principle that teaches good actions and good intent lead to good things now and in the future, while bad actions and bad intent lead to bad things now and in the future.  What happens to a human programmer that empowers or transfers responsibility for future decisions and actions to a robot - an autonomous machine with artificial intelligence?  Will karma eventually seek out the original human programmer of the autonomous system, long since retired and fishing on a mountain lake to extract retribution, or direct bad karma to the machine?  It's a problem.

Truth and Reasoning in a Pandemic Age

Leonardo Da Vinci
I have the good fortune to meet with and interview many distinguished business and technology leaders in the normal course of my work.  One of the most common subjects of discussion in 2019 was the increasing importance of data and data analytics.  Everyone needs data and an understanding of what it means to operate today.  Data is captured and analyzed to determine facts, and the facts are weighed and measured to derive the truth.  Without data, facts can’t be supported, truth can’t be determined and effective reasoning cannot be applied.
Leonardo Da Vinci was the first to see clearly that knowledge of science would have to come from repeated experiments done, not unproven ideas. He was also the first scientist that correlated mathematics and science.
Most people recognize the role of truth in reasoning.  Reasoning without truth is like programming without logic.  It doesn’t work.  Computers run on logic as does nearly the entire world as a result of digital transformation. Truth and logic allow others to replicate your processes by following the logic, testing it, and debugging any issues.  That is why it is so critical, in an advanced digital society, to respect and honor the value and utility of truth and logic.  Without truth scientific breakthroughs and processes can’t be delivered, digital systems and economies can’t operate, and governments cannot sustain the trust and cooperation of their citizens.

Managing the Risk in Complex Global Supply Chains with Expert Padmini Ranganathan

In this episode, I interview supply chain risk and sustainability expert and SAP Ariba Global Vice President, Padmini Ranganathan. She shares her knowledge, advice and experiences with us. She also updates us on the latest trends in SCM and shares where the industry is heading. The full interview can be watched here.


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Kevin Benedict
Managing Partner, Digital Transformation, Regalix
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Measuring Enterprises' Capacity for Change

Change is difficult.  The default mode of most organizations and people is to resist change.  It's like a helmsman who steers a ship straight into an iceberg because he doesn't want to rock the boat.

Agile businesses, however, that can redirect energy to fast and positive change and transformation can exploit many more opportunities than enterprises mired in resistance.  The challenge for leaders today is to create an organization that is not only prepared and willing to change, but that also has enough energy and resources to succeed.

One of the rules of the First Law of Thermodynamics in physics is, "Energy can be changed from one form to another, but it cannot be created or destroyed.”  I propose there is an application of this rule in business as well.  If energy is being consumed on resisting changes to your business, then it is not available for making positive changes to your business.

If markets are changing due to economic conditions, competition, technological innovations or rapidly changing customer behaviors and preferences, then companies must be able to quickly redirect their energy to implementing positive change in order to win.

Change consumes energy, and energy is finite.  That means in order to make changes to keep up with a rapidly changing market, energy must be conserved and stock piled so it is available.  Expending scarce energy resisting intelligent change is a huge waste.  Making investments and taking your business down a path that cannot quickly be undone if the market moves a new direction is also a big waste.

Adapting Our Minds to Perpetual Change

Customers' expectations continue to grow. They want instant, convenient, personalized, customized, predicted, recommended, rewarded and private. They want their own curated lifestyle mirrored back to them. They want control. They want mobile and fast. They desire digital experiences that are simple, consistent, beautiful and elegant. They want massive quantities of information – but in bite size quantities. They want to manage their lives from a smart phone anywhere at any time. The want to work from a coffee shop and be 100% productive.

Most of the world has already embraced the digital revolution. Our lives and behaviors are changing. The way we think and act are evolving as we integrate digital tools into our habits and processes. We constantly reach for our second brains (i.e. Wikipedia, search engines, apps) to access all of the information needed to both survive and thrive in the digital age. Our memories have been altered. We remember how to find information, rather than knowing the information itself.

These changes are rapidly impacting marketplaces, industries and even global economies. We use our smartphones for everything from meeting romantic partners, finding jobs, investing our money, ordering food, finding a ride, remembering to breathe, paying the water bill, monitoring our health, analyzing our DNA and even finding and buying our homes.

John Boyd, a renowned military strategist, taught that life is a process of adaptation, and that winners/survivors will find ways to exploit change and to adapt to it in order to survive and win. He taught that adapting and winning requires three things:
  1. People - must be trained to think, and act in ways conducive to winning in their environment
  2. Ideas - learn ideas (doctrines, strategies and tactics) conducive to winning in their environment
  3. Things - utilize the best technologies, equipment, materials, design, etc. available to exploit change and win

The Power of Knowing

Throughout history military leaders have suffered through the “fog of war" - the desperation of not knowing critical information.  Information as basic as where are my people and resources, and where are my opponents' people and resources?

The answers to these questions were and are critical for implementing the right strategies and tactics to win. Likewise, the absence of answers to these questions are equally impactful. Leaders spend enormous amounts of time and energy defending against all the possibilities represented by a lack of data. Think about a scenario of being lost in a dark forest at night with an unknown dangerous predator lurking about. Which direction would you face? How would you defend yourself? It is difficult in the best of times, but the absence of data can make it even more excruciating!

A Deep Dive Interview with SAP Ariba's Gretchen Eischen

In this interview recorded at SAP Ariba Live, I have the pleasure of sitting down with and learning from Gretchen Eischen, SAP Ariba’s VP of Corporate Marketing. She gives us a behind the scenes views into what it takes to organize and manage large event’s like SAP Ariba Live, and discusses SAP Ariba’s focus for 2019. We also take a deep dive into what is really meant by the term intelligent spend, and how spend-choices can be used for global good.



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Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

A Digital Winner's Playbook

Winners know how the game is played. When rules change, so do their game plans. In this article I have created a customer experience playbook on what it will take to win in 2019.

1. Information dominance is a key goal. Throughout history conquerors gained by capturing territories, bridges, resources and key cities. Today’s conquerors gain with data insights that can be applied to customer experience.

2. Combinatorial data is key to understand customer experience. Data gathered from many different sources then combined and analyzed will provide unique insights into patterns, activities and behaviors invisible to competitors without.

3. Operational blind spots are a minefield for businesses. Blind spots must quickly be replaced with visibility through all kinds of data capture - automated data capture, surveys, digitization, sensors and RPA (robotic process automation).

Marketing Insights and the Battle Against Cyber Evil with Vasu Jakkal, CMO, FireEye

Vasu Jakkal, CMO of FireEye, shares her insights from the frontlines of the battle against cyber villains, and also her experiences and strategies marketing the solutions and services developed to protect democracy and the global digital economy.

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Kevin Benedict
SVP Strategy, Regalix Inc.
Online TV Channel RegalixTV
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with RAF Air Commodore John Wariner on Digital Transformation

In this special interview, I am honored to have as my guest John Wariner, Air Commodore for the Royal Air Force. John has served 36-years in the RAF and has seen and experienced incredible changes, served in both Afghanistan and Iraq, and led digital transformation initiatives involving tens of thousands of users. In this delightful interview, we dig deep into organizational changes, agile operations, military strategies, and running an IT organization from tents in combat zones in the desert.

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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's 15 Strategies for Career Advancement in 2019

From time to time people have asked me for career advice. I certainly don't have all the answers, but here is my best advice from 33-years in high tech.

Kevin Benedict’s 15 Strategies for Career Advancement:

1.     Be an Expert - Create opportunities to be recognized by your employer’s leadership team. Become an expert in your field. Experts get recognized for their contributions by their communities, industries and employers. Be the person that has read more books, studied more industry reports, attended more training classes and networked with more experts. Become THE expert.

2.     Contribute Content – Product, marketing and sales organizations are always desperate for more content - content that informs, educates, influences, advises and explains. If you contribute content that helps different departments achieve their objectives you will be a hero in the company.

3.     Carry a Load – Step up and take responsibility for tasks and projects and follow through. The world needs people, and will promote people, that are willing to carry a load.

4.     Build a Network – As your network of contacts grows, so will your insights into more industries and businesses, trends, sales and career opportunities. Don’t be lazy and make excuses to not be on LinkedIn and other business oriented social media platforms. It’s important to your career.

5.     Generate Leads – All for-profit companies want more qualified leads. If you bring qualified sales leads to your company via your network and industry contributions, they will be VERY impressed! Find ways to be active in your target markets. Attend industry events, meet potential customers, contribute to online discussion groups, publish “how to” articles, etc., all for the purpose of creating more opportunities for discussions.

6.     Seek Strategies – Purposefully look for and research ideas and strategies successfully applied in different industries, markets and geographies. Study a wide variety of use cases, and ask yourself how they could be abstracted and applied in your company. Genius is often the reapplication of an existing idea or strategy in a new way.

7.     Understand Systems, Markets and Processes – In today’s fast changing world it is highly likely you will change jobs, industries and careers routinely. The best way to prepare for the unknown is to understand how organizations, industries, markets and companies operate. With this understanding you can quickly fit into new environments and roles.

8.     Innovate – Be the innovator not the resistor. New investments, growth and business expansions rarely come from traditional legacy environments, rather they come from the new and unproven. Be the person studying the latest technologies, trends and strategies. Find reasons to support new innovations, business models and strategies, not excuses to resist them.

9.     Share – Having a brain full of knowledge and expertise is wasted unless shared and applied. Be the person always willing to teach, mentor, contribute and apply.

10.  Be Enthusiastic – Be the person always eager to help, and always looking for new ways to succeed, improve and to meet team objectives with a positive attitude.

11.  Personal Development – Education and experience might initially open doors, but having the right tools are required to advance in your career. These tools include things like learning to write well, speak in public, write a business plan, create and manage a budget, organize and run a meeting, lead a team, and be the person in the room who knows how to utilize business tools, utilities and software solutions from companies like Google, Microsoft, Apple, Zoom, Webex, Slack, social media platforms, etc. Invest an appropriate amount of time to learn the tools that make you the professional you are.

12.  Be Disciplined – Success is most often the result of purposeful, disciplined living and working. Purposeful means you make choices about what to sacrifice, and what to invest in in order to achieve a goal or objective. It also means identifying and practicing concepts, principals and rules that contribute to success like responsibility, commitment, dedication, hard/smart work, honesty, loyalty, cheerfulness, positive attitude, dependable, kind, ambitious, organized, etc.

13.  Build Confidence – Confidence has a big impact on a career. Many a person chooses lesser roles and responsibilities, and lesser lifetime earnings because they lack confidence. How do you replace a lack of confidence with an abundance? You invest in knowledge, gain experience, develop your skills and collect the right tools. When you have all these things in your possession - confidence comes easy. Go get'em!

14.  Make a Personal Business Plan – Treat your career and money-making potential as a business. Make a personal business plan. Give it a name. Design a logo. Make investments in the business-of-you. Market yourself and your abilities like a product. Regularly develop new products. Know the markets that most need your products and are willing to pay the most for them. Develop a personal brand, and look for ways to enhance your brand and brand recognition.

15.  Drink from the Fountain of Eternal Youth – Explore, celebrate, cheer, invent, take risks, be curious and embrace change. Purge grumpiness, cynicism, skepticism, bitterness, pride, resentment and jealousy from your life and place of work – they are poison to the soul and career. It’s not age that disqualifies many older people, but poisoned souls. Take naps. Smile, teach, build, pioneer and charge ahead with enthusiasm!

Tune in and watch my latest leadership interviews on RegalixTV.

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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

A Deep Dive Interview with Marketing Expert Chandar Pattabhiram, CMO of Coupa Software

In this interview Coupa Software’s CMO, Chandar Pattabhiram, shares his thoughts on marketing strategies, frameworks and insights.  He then looks into the future and provides his thoughts and predictions for the future of marketing.  Enjoy!

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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Deep Dive with SAP Ariba's GM and SVP, Patrick McCarthy

In this episode, we take a deep dive with Patrick into the world’s largest business network and marketplace. We explore the value of digital transformation, cloud-based procurement, standardizing processes around sourcing, supply chains, payments, contract negotiations, compliance and much more. We then discuss the power of networks and explore SAP’s strategies for marketing and selling SAP Ariba. I find this subject fascinating and hope you will too.



Watch more interviews on www.Regalix.TV

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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
View my profile on LinkedIn
Follow me on Twitter @krbenedict
Join the Linkedin Group Digital Intelligence
Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

The Power of Influencer Marketing in B2B

When many of us hear the term "Influencer Marketing" we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in a B2B context?  I've recently had the privilege of learning from and interviewing many experts on the matter - including the Global Head of Influencer Marketing at SAP, Ursula Ringham.  Influencer marketing is about showing that other credible people, outside of your company, have similar views of the world.

Influencer marketing in B2B often involves a company reaching out to associate themselves with a recognized person in an industry or market that has a high level of credibility, respect and positive influence.  Astute companies surround their brands and messaging with influencers that share similar views.

Influencers are not just important in a marketing context, but companies have long chose influencers to join their board of directors, and/or become company advisors, because of the credibility that travels with them. 

Employing influencer marketing is often far more subtle than found in the B2C arena.  Often an influencer simply shares a similar view of industry trends, company values and required strategies.  For example, the bestselling author Nir Eyal was recently invited to speak at SAP's CX Live 2018 conference in Barcelona.  Nir advocates purposefully designing products to be habit forming - his book is titled Hooked: How to Build Habit-Forming Products.  I doubt he has any experience or interest in using SAP's enterprise software or cloud solutions, but Nir and SAP both share an interest in creating great customer experiences.

Influencer marketing can be used to bring credibility to many different things:
  • Companies
  • Leadership teams
  • Business plans
  • Projects
  • Initiatives
  • Products
  • Product direction
  • Specific innovations
  • Methodologies
  • Technologies
  • Strategies
  • Values
  • Brands
  • Business model
  • View of the future
  • Events
I spent several years working for the large consulting company, Cognizant.  I worked in their think tank, the Center for the Future of Work.  The purpose of the Center for the Future of Work was to bring credibility to Cognizant's view of the world, the future, emerging business trends,  strategies, etc.  They recruited a team of influential technology analysts, academics, authors and speakers to be influencers on their team. 

Regalix.tv
In Cognizant's Center for the Future of Work, we found the more customers and prospects would read the books our group members published, the research reports we wrote, and videos we filmed, the more Cognizant's credibility as a digital transformation thought leader increased and we closed more business.  It was a great market and branding success for Cognizant with a multi-billion dollar ROI.

Today at Regalix, where I serve as SVP of Solution Strategies, we also believe and invest in influencer marketing.  In fact, we have even invested in a specialized influencer marketing platform for sharing thought leadership videos, and the insightful opinions of industry influencers in a manner that maximizes its presentation, flexibility and social media reach.  I will share more about Regalix.tv soon.

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Kevin Benedict
SVP Solutions Strategy, Regalix Inc.
Website Regalix Inc.
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict