Recently an executive referred to our TCS Future of Business team as an idea factory. I took that as a huge compliment. No invention, good deed or successful company has ever been created without ideas. Ideas can form nations. Ideas can send astronauts to the Moon and robots to Mars. Ideas can accelerate the development of life saving vaccines.
Last year I met with a room full of executives and one of the first things one of them asked was, "What new ideas are you bringing to the table?" I loved that question!
In evolutionary biology competition is often described as survival of the fittest. Today, however, competition often revolves around ideas, and the best ideas win.
While human biology evolves so slowly we don’t notice, ideas evolve so quickly, we can’t keep up. Idea evolution is like biological evolution on steroids. ~ Futurist Gerd Leonhard
If good ideas are the secret to success, then it is important we know their definition. A good idea is a "thought about a virtuous course of action.". Where do we get good ideas? My TCS colleague and renowned futurist Frank Diana recently wrote that, "We all now have access (via the internet) to the collective intelligence of society, and we are therefore exposed to more ideas than ever." Good ideas do not even need to be completely new to have value. Frank often speaks of the value of "combinatorial" technologies. Unique combinations of existing technologies that offer value in new ways.




