Let's quickly review the history of psychographic profiling and its partnering with social engineering strategies before continuing our discussion of information logistics. In the 1960s psychographic researchers began studying how to understand consumers and their behaviors at a deeper level based on personality traits, emotional triggers, interests, needs, values and attitudes, etc. A few decades later these findings were dusted off and combined with neuromarketing (the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decision) to study how various advertisements and political messages impacted people with different psychological or psychographic profiles.
