Mobile Commerce News Weekly – Week of October 21, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile commerce and marketing, mobile payments, mobile money, e-wallets, mobile banking, mobile ads and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

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ABI Research believes more than $100 billion in NFC payments will be processed by 2016. The forecast for the following year is even greater as sales could reach as high as $200 billion. Read Original Content

CEO of Google, Larry Page, said the company’s mobile business, which includes advertising and app sales, is now generating revenue at an annual run rate of $8 billion, as compared to $2.5 billion one year earlier. Read Original Content

Research In Motion has struck an agreement to help manage security technology that will make it possible for many Canadians to pay with their smartphones through “mobile wallets.” Read Original Content

Kony is the industry’s leading mobile and multichannel application platform provider. Kony develops a suite of customizable pre-built apps, the KonyOne™ Platform and a comprehensive mobile application management solution, which give companies the confidence and control to quickly build apps once and deploy everywhere -- across all mobile devices and operating systems. This newsletter is sponsored in part by Kony.

A new report from Berg Insight says the number of active mobile money users in emerging markets will grow from last year’s 61 million to 381 million by 2017. That's a compound annual growth rate of 36 percent. Read Original Content

According to a report by research firm, ABI, the overall revenue spent using NFC mobile payments will increase from $4 billion this year to $191 billion in 2017. Read Original Content


According to eMarketer, consumer use of smartphones as a POS payment device, whether through NFC or other contactless technology, will total just $640 million this year. However, this figure represents a 283 percent increase over an even smaller base in 2011, and could increase another 234 percent by the end of 2013. Read Original Content

Interest in mobile shopping is highest in the age groups 30-39 years and 40-49 years in Sweden, according to a new customer survey conducted by Payair, a mobile commerce company. Read Original Content

Total spend via mobile devices using NFC is to rise more than twenty-fold, from $4 billion this year to $100 billion in 2016 according to forecasts from ABI Research. Read Original Content

Facebook stock rose more than 2 percent after a research report stated the company is showing signs of success in a push to make money from mobile users. Read Original Content

Mobile advertising spending in the U.S. nearly doubled to $1.2 billion in the first half of 2012, growing from 4 percent to 7 percent of all Internet ad spending, compared to the same period a year earlier, according to a study released by Pricewaterhouse Coopers. Read Original Content

Mobile advertising grew by 132 percent to £181.5 million in the first half of 2012 compared to the same period last year and now accounts for 7 percent of all digital ad spend. Read Original Content

The rising tide of smartphone adoption in the UK has been a significant boon to the mobile advertising industry. In just four years, mobile ad spending has risen 2000 percent from £25 million in 2008 to an estimated £500 million, according to a new report. Read Original Content

Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity.  DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States.  This newsletter is sponsored in part by DSI.

During the first half of the year, the number of mobile advertisements increased by a total of 14 percent, leading to $17 billion spent on mobile advertisements, according to a recent report from the Interactive Advertising Bureau. Read Original Content

Citibank claims to have signed more than one million active subscribers to its Citi Mobile package in the Asia Pacific region, just four years after launching the app. Read Original Content

Spending on mobile advertising campaigns optimized for tablets is expected to increase 25 percent during the 2012 holiday season, surpassing spending on campaigns targeting smartphones for the first time, according to a new forecast from marketing agency M&C Saatchi. Read Original Content

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Kevin Benedict, Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

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