Tuesday, April 24, 2012

Mobile Commerce News Weekly – Week of April 22, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

About 30 percent of mobile phone users spend an average of 27 minutes each day text messaging, using the telephone and video chatting, according to retailer CultureLabel.com. The company put together an infographic that highlights why the outlook for the mobile commerce industry is so bright. Read Original Content

New market research from Smiths Point Analytics projects that the global market for action oriented proximity based marketing services (NFC/QR enabled ads) is expected to reach $2.3 billion by 2016. Read Original Content

By 2020 mobile payments will have gained mainstream acceptance and could largely replace cash and credit for most online and in-store purchases, according to a new survey of technology experts and stakeholders by the Pew Internet & American Life Project. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Mobile media content is going center-stage, so much so that in 2012 global revenue from mobile advertising and content will hit $67 billion, according to a new Strategy Analytics forecast. Read Original Content


Nokia is launching a commercial trial of its PagSeguro NFC payments app in Brazil. Starting in May, owners of Nokia C7, N9 and 701 handsets will be able to use PagSeguro to pay for items at NFC-enabled points of sale, as well as transfer funds between users. Read Original Content

Registration is open for the Mcommerce Summit: State of Mobile Commerce 2012 conference Thursday, May 3 with speakers from Citi, Zappos, Travelocity, 7-Eleven licensee Alon Brands and mall giant General Growth Properties. Read Original Content

Since admitting it had failed to protect the term "NFC" and the long form "Near Field Communications", which are both now generic terms, the NFC Forum has been trying to use its N-Mark logo as a hook to get companies interested in its certification service, with very-limited success. Now the forum has thrown open the logo to anyone prepared to sign a document saying they're compliant, in the hope of becoming the recognized standard. Read Original Content

BNZ has made logging in to its mobile banking apps simpler and smarter thanks to a New Zealand-first security innovation.  The bank’s Wellington-based development team has come up with a system that incorporates secure two factor authentication into the mobile application itself, removing the need to manually enter login details while using mobile banking. Read Original Content

MasterCard has partnered with Oltio, formerly MTN Mobile Money SA, to introduce a mobile payment platform. MasterCard Mobile lets MasterCard and Maestro cardholders make online purchases using their mobile phones. Read Original Content

Mobile website creation has become a priority for businesses attempting to stay relevant in the fast changing Internet business environment. Projections indicate that in the next two years over 50 percent of all Internet traffic will come from mobile devices. Read Original Content

A recent study by RichRelevance entitled “2012 Q1 Shopping Insights Mobile Study,” found that iPad users have significantly higher conversion rates than other mobile devices. The iPad conversion rate was 1.5 percent, when compared to 0.57 percent among other forms of mobile device. Read Original Content

Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increased sales as well. Have a look at the top 10 mobile commerce advertising campaigns of the first quarter, in alphabetical order. Read Original Content

Half of the world's population does not have a bank account, with many people saying they make too little money to bother with the cost or hassle of opening one, a new Gallup survey from the World Bank found. Instead, many turn to cheaper alternatives to save or transfer money, including their cellphones. Read Original Content

A new report from Javelin Strategy & Research assesses the booming tablet banking market, as mobile banking by tablet owners is now growing at twice the rate of non-tablet owners (49 percent vs. 22 percent). While the majority of top banks have iPad and Android apps, three financial institutions - Bank of America, Citi and USAA - have emerged as tablet banking market leaders. Read Original Content

According to a report from a U.K. e-commerce trade association, Interactive Media in Retail Group, mobile shopping trends data indicates that m-commerce is rapidly on the rise. In fact, their data indicates that when compared to March 2011, there was an increase of 254 percent in the same month of this year. Read Original Content

Despite many new advancements in mobile retail technology, Canadians haven't fully embraced e-shopping on-the-go just yet, a new IDC Canada study has found. Read Original Content

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.