- Velocity: The speed at which you can bring all required resources to a specific location to complete a task. Remote and mobile assets and workers require mobile technologies to connect them to the "network."
- Swarming: The ability to contact, communicate and coordinate the gathering of all necessary resources to perform a task.
- 4D Coordinates: The ability to coordinate resources to arrive at a specific location at a specific time.
- Projecting Commerce at Distance: Using mobile applications to open new markets and geographies without adding labor, assets or inventory.
- Time Compression: Using mobile applications to accomplish more in a given time. Something that took weeks now takes minutes. Think real-time visibility, job status updates, inventories and dynamic scheduling.
- Information Dominance: Using real-time information to dominate your competition. Use real-time information to maximize business agility, precision marketing, situational awareness and optimized logistics. Use it to anticipate, compete, counter and outmaneuver competitors. Recognize your ability to collect, analyze and manage information better and faster than your competition often trumps those with more physical assets (brick and mortar).
- Information Logistics: The systems involved in the collection, transmission, analysis, reporting and sharing of information. The more efficient and real-time your information logistics, the faster you can make good decisions and act.
- Loyalty and culture: Develop camaraderie, teamwork, accountability and loyalty with real-time collaboration tools and KPI dashboards on mobile devices. Stay in the know on your performance and the performance of others. Share ideas and solve problems as a team.
- Full Spectrum Information: You can't have situational awareness without having real-time data coming in from all your key business areas. Dominate competition by collecting, transmitting, analyzing and reporting real-time information and its meaning across all operational areas including: SCM, WMS, manufacturing, marketing, sales, customer service.
- Reducing Conjecture and the Fog of War: Using mobile applications as remote sensors to collect real-time data that enables data-driven decision making. Think date and time stamp, GPS coordinates, activities monitoring, tasks and project updates.
- Operational Tempos: Increase the speed at which information and, thus, operations can work. Don't let the lack of timely information slow down your operations. Maximize productivity and the quality of decision making by collecting, analyzing and sharing the right information as fast as possible.
- Information Driven Tactics: Tactics, the art and science of positioning resources for optimal use, and maneuvering them to keep them as such. You can't fully utilize real-time and agile business tactics without real-time information enabled by mobile technologies.
- Information Shelf-Life: Recognize the value of information diminishes over time. The faster it can be collected, analyzed, reported and shared the more value it has to decision makers. Mobile devices support faster data collection, transmission, analysis and reporting.
- Information and Competitive Decision-Making: In battles, the general with better situational awareness is often better able to make strategic decisions and to maneuver his resources to the point of need, thus gaining an advantage. If you consider competitive decision-making as a game, the winner is the person who can receive more information faster, analyze it, understand the meaning, make a decision, act upon it and review the results and adjust accordingly in a manner faster than his/her opponent. Mobile technologies are a critical component of this capability.
- Force Multiplier: - Definition - A force multiplier refers to a factor that dramatically increases (hence "multiplies") the effectiveness of an item, person or group. Mobile technology is a force multiplier. Today a small team can manage a global workforce using email, messaging, voice, Skype, Google+ Hangouts, Salesforce.com, cloud-based mobile apps, shared spreadsheets, Google Drive or Dropbox etc., all while traveling on an airplane. Productivity is ridiculously multiplied.
- Speed and Mobility: Capturing a market today is not about having more buildings, people and assets, but first and foremost it is a matter of Code Halos strategies, data analytics, movement and circulation. Identify your online/digital market, identify your prospects, customize and personalize their experience, and be there at the right time with the right products. This can be done with a great mobile app supported by a powerful Code Halo enabled systems and digital content management systems.
- Sensor Platforms: Understand the sensors available on your smartphones, via bluetooth accessories, vehicle telematics and the Internet of Things and how these contribute to your situational awareness and information logistics strategies.
I accept invitations to teach workshops and to speak at conferences or events whenever I can. I will do my best to accommodate. I am organizing workshops now in ANZ, UK, Nordics and India. Contact me at Kevin.Benedict@Cognizant.com if you are interested.
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Kevin Benedict
Writer, Speaker, Editor
Senior Analyst, Digital Transformation, EBA, Center for the Future of Work
Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
