Mobile Expert Video Series: Bridget Bradley

In this interview with mobile expert Bridget Bradley from AnyPresence, we discuss cloud mobility, pricing models and mobile platforms.  Enjoy!

Video Link: http://youtu.be/GMc4guRJM44


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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Tathagata Nandy on Healthcare

In this video I interview mobility and healthcare expert Tathagata Nandy on the trends he is seeing around enterprise mobility in the healthcare industry in 2013.  Enjoy!

Video Link: http://www.youtube.com/watch?v=Sar9h73k940&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw


*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Revisiting Enterprise Mobility and 4D Strategies

In this article I want to revisit the subject of the 4th dimension as it relates to enterprise mobility and and its importance to many industries and business processes.

First, let's review our definition of 3D and 4D.  Three dimensional is made up of length, width and height in one context, or latitude, longitude and altitude in a geographic context.  With GPS coordinates you can find and identify a location on the earth or map.  The challenge, however, is that in the real-world, people and resources aren't stationary.  They move all over the place.  Knowing their location is only useful if you know the "time" they were at that location.  Time is the fourth dimension.  Latitude, longitude, altitude and time are the 4 dimensions we will be reviewing.

Knowing locations and times are critical to managing real-time operations.  The power of real-time business analytics is best realized when you have the capabilities of reporting and planning in a 4D environment. Here are some examples of how time added to location data can offer business value:
  • Predict travel times
  • Monitor actual travel times by capturing departure and arrival times.
  • Adjust schedules based upon the difference between the predictive and real-life travel times
  • Predict job completion times
  • Monitor actual job completion times
  • Adjust schedules based upon the difference between the predictive and real-life times
  • Dispatch service technicians based upon location, schedules, qualifications, costs, etc.
  • Capture KPIs and analyze them.
Most companies recognize the importance of using 4D in their strategies, however, it has only recently become possible to exploit 4D data in real-time.  Exploiting 4D data in real-time takes a real-time strategy.  You need IT infrastructure, databases, analytics and enterprise mobility solutions all finely tuned for real-time operations.

As many of you know my mantra is, "Mobile technologies without mobile strategies is wasted."  There are a lot of interesting things that can be done using 4D strategies and mobile technologies to provide a company with competitive advantages.

A while back I read a book titled, Stray Voltage, War in the Information Age, by Wayne Michael Hall.  In this book he takes the concept of 4D, and adds two more, cyberspace and cerebral to make 6D. Here is a quote from Hall, "Information superiority is firmly connected to making decisions that are superior to an adversary's and combines information technology and intellectual power to create conditions with which to make better decisions."

Hall is making the point that with mass volumes of data collected in real-time using remote sensors, data collection technologies and mobile solutions we need to improve our operational strategies and ways of thinking.  The data can provide us with real-time "situational awareness," but can we understand it and use it to make better real-time tactical decisions for our businesses?

More from Hall, "Human beings will need to improve their thinking capabilities to cope with the increasing complexities of the world...people will depend more on visualization to help understand complexity quickly.  Visualization will fuse data and information and display the result in a multimedia format.  Visualization will allow the integration of data, information and knowledge from all sources and will allow for the integration of numerous contributors."

There is power in taking all of the real-time 4D data inputs that you have, integrating them, analyzing and displaying it visually on a map with powerful infographs in real-time.  This can help us quickly understand what is happening in the field.

In my mind I see a field services manager using an iPad.  He can look down at his iPad at anytime and see the location of all his assets, resources, work crews, jobs (past, present and future) and equipment.  He can see bright yellow circles for all job status that are running over their estimated times, he can see work crews in transit and he can see all locations of upcoming jobs on a map.  In one quick glance the manager can understand where there are challenges, trouble spots and customer issues.

The visualization of 4D information allows for rapid and good decision making.  This is a true competitive advantage.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Healthcare, Mobility and Digital Transformations

Healthcare is one of those industries that will be most impacted by SMAC (social, mobile, analytics and cloud) developments.  It is information based.  Information, as we all know, is easily digitized, analyzed, stored in the cloud, and shared via mobile devices.

Here is a personal example.  Yesterday, I was experiencing stomach ailments and jumped on the website, WebMD.  I then added some reminders on my iPhone regarding health practices that I want to follow.  Ideally, I would engage with my doctor on non-serious issues via a mobile app.  I could record my symptoms and have her review and advise me no matter where in the world I am at the moment.  Our crazy healthcare system in the USA, however, would not know how to handle this simple mobile services or the payment for them.  I can only hope that someday logic will prevail.

Here are some of the key reasons mHealth is being transformed today:

  • The recognized need by providers, insurers, and governments to improve services and reduce the costs of caring for those with chronic illnesses.
  • The emergence, and proliferation of smartphones, broadband internet access, dedicated remote patient monitoring devices, and patient-centric applications
  • Patients increasingly understand how mHealth technologies can help them better communicate with providers and manage their health.
  • The rapid movement toward standards that will form the backbone for interoperability within the health industry.

If you are a healthcare industry software vendor or systems integrator with some clever and cool healthcare related solutions please share them with us in the comments section of this article, or email me at kevin.benedict@cognizant.com.  I would love to learn and write about them.


*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Eugene Signorini

I was able to spend time with and interview mobility expert and former Yankee Group enterprise mobility analyst, Eugene Signorini, this week in Miami, FL at the Enterprise Mobility Exchange.  He is a brilliant guy with a wealth of knowledge and experience.  Enjoy!

Video Link: http://www.youtube.com/watch?v=022KZ6sdHLs&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw


*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Bill Moylan

I was in Miami this week at the Enterprise Mobility Exchange 2013.  While there I met up with mobile expert Bill Moylan, Global VP of Alliances for ClickSoftware, and interviewed him about new "context aware" mobile apps.  Enjoy!

Video Links: http://youtu.be/ztoL-CqTaXE



*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Bob Egan

This week I had the privilege of meeting and interviewing renown mobility expert and industry analyst Bob Egan.  In this interview we focus on failure.  How can a company guarantee their mobility project will fail!  Enjoy!

Video Link: http://www.youtube.com/watch?v=iq1mw77GOhI&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw


*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Data as a Competitive Advantage

The success of companies today is less dependent on their physical assets, and more dependent on their ability to competitively utilize data.  Just think of companies like Kodak, Borders, Blockbuster, etc., that had great physical assets but could not effectively make the transition into the data driven digital era.  In the new whitepaper Code Rules: A Playbook for Managing at the Crossroads, the authors Malcolm Frank, Ben Pring and Paul Roehrig provide examples of this theory and recommendations for supporting it.  

This theory resonates with me.  I speak weekly with service companies that want to support a real-time environment that will provide situational awareness of all field operations, but their IT infrastructures are not capable of supporting a real-time environment.  This is a problem as it prevents effective use of data which limits their competitiveness.

Let's image a scenario as follows - two service companies are competing for a large industrial HVAC (heating, ventilation, air, condition) contract.  Company A can commit to an eight hour SLA (service level agreement) to be onsite for repairs.  Company B can commit to a two hour SLA.  Which company has a competitive advantage?

Company B has full and real-time situational awareness of the location, job status and qualifications of all of their employees and resources and can quickly and dynamically change their assignments and schedules and get them to the point of need.  Company B has a better "logistics of information" system which results in a competitive advantage.

Think about what it takes to support a real-time environment.  It requires a different kind of IT architecture and infrastructure than many companies have today.  It would be a mistake to think this is an enterprise mobility problem.  It is a company problem.  Today, real-time data is everything.  It is not enough to only review end of quarter numbers.  If there are problems in your processes or operations, they should be recognized and fixed as they happen.


There is a saying I read the other day that I really like, "If your customers are adopting technology at a faster rate than you are supporting it, you are opening up an opportunity for your competitors."

Service companies need to recognize there are important sources of data (code halos) around at least five specific areas that should be properly managed and utilized:
  • Customers
  • Products/materials/supplies
  • Employees
  • Partners
  • Enterprises/Organizations
This data needs to be captured, processed, analyzed, reported and acted upon in real-time.  Although mobility is a key component of this, the IT infrastructure of most companies needs to be updated to support it, and management must have a business strategy in place that prioritizes the recognition and exploitation of "code halos" in all of their plans.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Apps for Short-term Projects

I had the privilege of speaking before a group of service sector leaders this week in Chicago, Ilinois on the 95th floor of the John Hancock building.  During this event I had the opportunity to speak with many field services professionals about their operations and strategies.  Many of the challenges these folks face are the typical ones around change management, process re-engineering, mobile device selection and connectivity.  However, I also heard about the need to quickly develop mobile apps for short-term projects, a recurring issue in many construction, inspection and engineering related projects.

There is a significant segment of the "hard hat" market that needs project based mobile apps.  These apps must be quick and easy to develop as they may only be used for three months on a particular project.  The ROI needs to be a matter of days, not years.  During those three months, however, project management and the profitability of the project could realize great benefits from having real-time data collection, reporting and collaboration via mobile devices.

I think a project-based mobile app may need to include a quick data collection and reporting template that is pre-integrated with a database and reporting tool. Otherwise, the integration and report generation work might take longer than the project.
*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing, Business Analytics and Code Halos

In an article I published earlier this week, Digital Transformation, Code Halos, Analytics and Mobility, I provided an overview of the concept of Code Halo™.  The idea is that nearly all organizations, brands, products and people are surrounded by a halo of data.  Companies that recognize the value of code halos will develop new business models and IT systems to utilize these code halos to better engage with customers and prospects, deliver more relevant content and employ precision marketing and support campaigns based upon known interests and desires.

Today I want to explore the role of mobile marketing and how it relates to code halos.  First, let's review the four basic elements of a "logistics of information" system that can derive value from code halos:
  1. There must be effective data collection strategies - Often in the form of mobile apps, loyalty programs and online commerce sites that enable a customer to opt-in to various programs, campaigns and deals and share their personal preferences.  This is how you begin to collect and harvest useful data from your customers' code halos.
  2. The system must uniquely identify and recognize a user.  This identification is associated with a code halo.  This recognition enables the IT and e-commerce systems to customize and personalize content, which provides a more relevant and positive experience for the customer.
  3. The ability to recognize patterns, find meanings, and to spark new ideas and innovation by analyzing, comparing and combining multiple code halos is another important development.  Here is an example - Store number 2 recognizes that a sub-set of their customers all share similar code halos - which includes product preferences, lifestyles, demographics and buying habits.  Store number 2 also closely analyzes the code halos of their suppliers' products, brands and target customer profiles.  As a result, Store number 2 can introduce new marketing campaigns and products that very closely align with the preferences and tastes of their individual customers and sub-sets of customers.
  4. Each campaign or program roll-out is continually analyzed and optimized to improve precision and future results.
Point number one above is effective data collection strategies.  In an age of digital transformation, data collection can often be facilitated via mobile apps, social networking analysis and e-commerce/shopping sites.  Mobile apps have the added luxury of being location aware.  Location, preferences, searches, shared opinions, buying history, time of day, etc., can all be collected via mobile app interaction and added to your code halo.

Analyzing a code halo, however, does not drive value or provide a competitive advantage.  The analysis should result in personalized content being sent to the mobile app of the customer or prospect.  This precision marketing, based on analyzed code halo data, will as a result, drive an increase in sales and company value.  

The three biggest challenges now for companies are:
  1. Recognize code halos and implement business strategies to utilize them.
  2. Implement a logistics of information system to manage and utilize code halo processes.
  3. Spark innovation by comparing and combining various code halos and the resulting insights.
  4. Utilize the analysis of code halos in ways that add value to your company.

*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile

Read the whitepaper on mobile, social, analytics and cloud strategies Don't Get SMACked
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility

Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict