Mobile Workforce, Enterprise Mobility and Mobile Workflows

Figure1 - MADP
I work with and teach mobile strategies to a lot of large utility companies around the world.  Over the past few years I have been hearing a similar concern from these companies.  They have an aging workforce, and many of their most experienced experts are nearing retirement age.  They are very concerned with losing the institutional knowledge these workers have gained through their many years on the job.  This wisdom is in their heads but rarely documented.

It seems to me one solution would be to start developing "mobile workflows" junior technicians could access and use.  These "mobile workflows" could be developed by experienced experts for the use of more junior service technicians.  These "mobile workflows" could be integrated into mobile applications by way of dispatched service tickets/work orders.

Figure 2 - Mobile Workflow
Configurator
What I am proposing is a layer in mobile applications that includes "mobile workflows."  These mobile workflows will clearly instruct the service technician as to the necessary "steps" involved in successfully and efficiently completing a job.

The MADP (mobile application development platform) would have a "mobile workflow" configurator in the RAD (rapid application development) component (see figure 1).  You would be able to associate specific tasks in your mobile workflow (see figure 2) with fields in your mobile client application.

What is the value?  The junior technician receives his/her next assigned work order and it comes attached with a configured mobile workflow.  They review it to understand exactly what needs to be done.  Let me provide an example.  A service technician receives a work order to maintain an escalator in a busy store during the Christmas shopping season.  The mobile workflow identifies the necessary tasks associated with this job.
  1. Schedule the escalator maintenance with the store.
  2. Make sure the store security is notified and aware of the time and date of the work.
  3. Make sure you have job site access instructions.
  4. Make sure you know where you should park your vehicle.
  5. Set-up the mandated type of safety barrier.
  6. Set-up the mandated type of warning signs.
  7. Turn-off the escalator and lock it.
  8. Bring the right tools -  identify the right tools.
  9. Bring the right specialized equipment.
  10. Bring the right equipment manuals.
  11. Photograph the job site and safety measures.
  12. etc.
These steps are made up from the accumulated knowledge of your most experienced company experts.  These mobile workflows can be integrated into a mobile workflow layer in your mobile application client.  Again, each step in the mobile workflow could be associated with a field in the mobile client application.

We all know these kinds of workflows exist in our ERPs.  I have found myself filling in numerous web based forms lately and can see there are obvious workflows built into the process.  So I asked myself, "Why haven't we done the same thing for mobile applications?"  

When I was the CEO of a mobile application company, we showed our clients how we could customize workflows in a mobile application.  In field A, if your answer is "YES", it jumps to form 17, if your answer is "NO", then it jumps to form 4.  This was a workflow configured into a mobile application.  I suggest a step beyond that.  I propose the "mobile workflow" be assigned to the work order/job, rather than the mobile application.  I propose that if a service technician receives six different work orders per day, each unique work order includes a unique mobile workflow specific to the particular tasks required.

I wrote an article earlier this year, and then discussed it with Israel Beniaminy (see this mobile expert video) on the topic of "mobility will ultimately go away."  What did we mean?  We suggested that mobility will soon become a commodity.  It will no longer be something novel.  All applications will be mobile.  So how would a mobile software vendor differentiate themselves?  I propose by developing additional layers of functionality in the mobile applications, including mobile workflows.

What do you think?  Is this a good idea?


*************************************************************
Kevin Benedict, Mobile Industry Analyst and Mobile Strategy Consultant
Follow me on Twitter @krbenedict
Join the Strategic Enterprise Mobility Linkedin Group
Full Disclosure: I am a mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly – Week of September 9, 2012

The Field Mobility and M2M News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

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Despite a push for mobile business, China’s Baidu only has 35 percent of the mobile search volume.  The company is pushing for pre-installation of its search engine in mobile devices.  Read Original Content

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Sitting On the Plane Talking about Enterprise Mobility

If you have the chance, avoid sitting next to me on a plane. I like to talk, and I particularly like to talk about enterprise mobility.  Last night an unfortunate Accenture consultant sat down next to me. He was on a call with his project team that was working on a large BI (business intelligence) project.  I got so excited just listening to the acronyms roll off of his tongue.  I could hardly wait for him to hang-up the phone so I could jump in and talk with him in the brief seconds before he could pull out his Bose sound canceling headset.  I succeeded.

He shared his background, 15 years working for Accenture, focused on BI in the Fortune 100, travels every week.  I told him my background and shared my enthusiasm for enterprise mobility and mobile strategies.  He turned and looked at me, and said as only a geek could do, "I hate mobility."

He went on to say he is constantly asked to give presentations on mobile BI.  The problem is, they never buy his solutions.  This puzzled me.  Why would Fortune 100 companies have so much interest in mobile BI, but never close a deal with Accenture?  What do you think?

In my recent 2012 Mid-Year Enterprise Mobility Survey, the survey respondents said they expected to get ROIs from improved decision due to receiving real-time data and reports.  In my previous 2011 survey, real-time BI reporting also was ranked a top three in priority.  So we can see that companies believe it is very important.

The priorities were ranked from 1 to 10.  One is the top priority.
In the case of the Accenture consultant, however, his clients express a keen interest without buying.  He then went on to ask me, "Companies don't really buy mobility do they?"  I hesitated.  Then answered, "Of course they do.  They are buying at record levels from nearly all mobility vendors that I interview." 

I have some opinions, but I would like to hear from you.  Why would Fortune 100 companies be keen to learn, but not buy mobile BI from the unfortunate consultant that was seated beside me on the plane?


*************************************************************
Kevin Benedict, Mobile Industry Analyst and Mobile Strategy Consultant
Follow me on Twitter @krbenedict
Join the Strategic Enterprise Mobility Linkedin Group
Full Disclosure: I am a mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Health News Weekly – Week of September 2, 2012

The Mobile Health News Weekly is an online newsletter made up of the most interesting news and articles related to mobile health that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly

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Interviews with Kevin Benedict