Mobile Commerce News Weekly - Week of January 30, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

MasterCard is running an NFC pilot program at movie theaters in Australia that lets consumers pay for food and drink items via their mobile devices. Read Original Content

According to Gordon Borrel, advertising budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016. Read Original Content

In December, sales stemming from smartphones and tablets accounted for 11 percent of total online sales, up from 5.5 percent in December 2010, according to IBM. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

During 2012, eBay predicts it will make $8 billion globally in mobile gross merchandise volume, up 60 percent from $5 billion in 2011. Read Original Content

Mobile Strategies and Situational Awareness

Robert L. Bateman, author of the book, Digital War, A View from the Front Lines writes, "Situational awareness allows us to replace the wastefulness of mass operations with the extreme economy of precision operations."  If you know where all of your resources are located and their availability to be used, it becomes much simpler to manage an efficient precision operation.

Throughout military history some of the biggest challenges for commanders was finding both the location of their enemy, and the locations of their own armies (not to mention supplies).  This resulted in huge inefficiencies due to the need to spread armies over large areas as a defense against the unknown location of an opponent.  In addition, once a battle began, it was nearly impossible to accurately see and track events in real-time due to the "fog-of-war."

In many ways, a similar challenge exists today inside many enterprises.  It is often the case that companies will purchase equipment, parts, supplies and materials and warehouse them in many different locations simply because they cannot effectively monitor, track or deliver them in real-time at the point-of-need.  As a result of this challenge, there are over-inflated and inefficient levels of inventories and assets (and often workforces) that result in poor cash management.

The same challenge can also arise when an ERP does not effectively track the use of workforces and skills.  I read a case study involving PG&E where they were inefficiently managing their assets and workforce across many different regional offices.  They solved this problem, in part, by consolidating dispatch offices and deploying a real-time and dynamic scheduling system.  This provided them with far greater visibility into the current work performed by each crew alongside a clear view of the future work on the schedule.  Here is how they described their improvements:
  • Management centralized control over the scheduling of field crews to help ensure usage goals were met.
  • Accurate measurement of current-week crew utilization rates, as well as projected utilization rates for future weeks.
  • Flexibility for management to move crews among service regions to ensure customers receive gas and electric services efficiently and effectively.
  • Consolidation of scheduling staff from having dispatchers at sixty-seven offices down to having dispatchers at just two offices.
In my Enterprise Mobility Survey 2011 Report (available free hereI found that 42.6% of survey respondents identified "improved visibility and accountability" as motivations for deploying mobile applications to their mobile workforce.  In addition, 34.7% identified "improved employee interactions and collaboration," as motivations.

All of these steps and solutions are dependent on mobile strategies and enterprise mobile technologies to provide managers with situational awareness.   Here is more from author Robert L. Bateman, "Situational awareness is the most revolutionary technology in the history of warfare.  Situational awareness can lead to a tenfold increase in velocity.  Situation awareness involves being aware of what is happening in the vicinity to understand how information, events, and one's own actions will impact goals and objectives, both immediately and in the near future."  Bateman even converted this concept into a physics formula, "operational and tactical speed contribute to a force being out of proportion to the mass at any given location."

Situational awareness can even impact the way we manage people.  Here is a excerpt from the U.S. Army publication, Battle Command, “Technology has the potential to revolutionize the way we command in battle by becoming the tool that will allow the commander to move freely about the battlefield to where he can best influence the action without separating himself from his staff and other sources of information, communications and control.”  It is also true within the enterprise.  If you can manage your company, resources, workforce, projects and business from an iPad, then you are no longer restricted to the cubicle or corner office.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobility Charts Weekly - Week of January 30, 2012


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



Thanks to the rapid growth in active smart mobile devices worldwide from an estimated 509 million last year to an estimated 914 million in 2012, Google’s mobile ad revenues are expected to more than double from an estimated $2.5 billion last year to $5.8 billion in 2012. Read Original Content



Good Technology published a study on the mobile device market comparing iOS devices to Android Devices. The study found that iOS products continue to dominate the market, representing the most popular device being used. Read Original Content



Driven by strong demand for mobile electronic payment and other compelling applications, shipments of cell phones equipped with near field communication technology are set to rise to 544.7 million units in 2015, up nearly tenfold from 56.2 million in 2010, according to IHS. Read Original Content


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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of January 30, 2012


The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

Group Mobile has declared Panasonic’s Toughbook 31 to be the “best rugged computer” of 2011. In making this selection, Group Mobile's experts took price, processor, battery life, wireless options, media bay options, display brightness, and the ability to withstand harsh environments into consideration. Read Original Content

Motion has developed a tablet device that helps smart grid companies improves efficiency by 75 percent. Read Original Content

Swiss waste management and material transportation company Challande et Fils is tracking the locations of its containers and waste bins as they are deposited at construction sites and other locations, using RFID tags on the bins, as well as readers on trucks to transmit GPS location data, along with each tag's unique ID number. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Oracle has introduced new Utilities Mobile Workforce Management 2.1 and Utilities Mobile Workforce Analytics, which help utility companies improve field service efficiency, customer service and system reliability. Read Original Content

Enterprise Mobility Asia News Weekly – Week of January 23, 2011

Welcome to Enterprise Mobility Asia News Weekly, an online newsletter that consists of the most interesting news and articles related to enterprise mobility in Asia.  Asia is predicted to be the fastest area of growth for enterprise mobility between now and 2016.

Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

India tops the charts for mobile advertising, according to Buzz City’s latest quarterly report, serving over 32 billion ads in 2011.  Mobile ads have grown 139 percent, with more than 126 billion ads served in 2011, compared with 52 billion in 2010. Read Original Content

Juniper Research predicts that the number of mobile banking users will reach 530 million by 2013, with the developed markets of North America, Western Europe and the Far East & China having the highest penetration of users in 2016. Read Original Content

Mobile connections in China are approaching 1 billion, with 973.7 million connections at the end of 2011, with 3G accounting for 80 percent of the new connections.  “Last year Apple said that China was its second most important market after the US, accounting for 16 percent of its total revenue in fourth quarter 2011.” Read Original Content

The enterprise mobility landscape is growing in India, states Sunil Gupta of Symphony Services in an interview with CIOL.  “We are expecting that in 2012-13, 15-20 percent of our revenues will be coming from enterprise mobility alone.” Read Original Content


India is the second largest and one of the fastest growing mobile markets in the world.  “It is time for SMEs (small to medium sized enterprises) in India, to consider M-commerce options.  M-commerce in India is in its initial stage, but it is showing signs of a healthy rate of growth.”  Worldwide, of the 4 billion cell phones, 1.08 billion are smart phones and over 50 percent of local searches are now done on mobile devices. Read Original Content

Interviews with Kevin Benedict