Enterprise Mobility Report Now Available from Kevin Benedict

I am offering a free report on enterprise mobility for everyone that completes the new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey in a report to all participants.  I believe we can all learn some very interesting, and perhaps unexpected information from this survey that will help us all plan and develop good mobile strategies. 


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Marketing News Weekly - Week of August 29, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Juniper Research predicts that mobile phone coupons will attract 300 million users redeeming $6 billion in value by 2014.  Read Original Content

According to GIA, the global market for location-based advertising is projected to reach $12.8 billion by the year 2017.  Read Original Content

InMobi, the world’s largest independent mobile ad network reported that during the second quarter of 2011, mobile ad impressions in the Asian market increased by 17 percent to include 8 billion new impressions.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com.

The HP TouchPad is the little engine that could, except it got shut down.  According to mobile ad agency Jumptab, HP tablet computers are catching up with Android tablets when comparing the amount of advertising revenue generated through these devices.  Read Original Content

Pandora, the internet radio service, announced that its second quarter experienced $58 million in advertising revenues, $30 million coming from mobile advertising sales which reflects over 50 percent of total ad dollars generated.  Read Original Content

Mobility Charts Weekly - Week of August 29, 2011


The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market.  I am specifically targeting information that reflects market data and trends.



New research suggests that the smart meter market in Europe will grow significantly throughout the current decade.  With help from government mandates and new laws, smart meters in Europe are expected to reach 206 million meters by 2020.  Read Original Content



A new Neilsen study has found that the overall U.S. sales of Android smartphones have leveled out compared to the rest of smartphone sales, while iPhones have gained new momentum after having been out sold by Android in prior months.  Currently 55 percent of overall mobile phones sales are made up by smartphones.  Read Original Content



In April 2011 a reader survey conducted by Business Insider found that when shopping for a new smartphone, customers make their decisions based on which platform a device runs on more so than comparing various features, different app inventories and other key offerings.  Read Original Content



A recent Chadwick Martin Bailey study indicates that smartphones are a growing part of the shopping experience, with more than half of today’s estimated 69.5 million smartphone users in the U.S. using their device while shopping.  The top smartphone user practices include comparing prices, finding store locations, and checking for discounts.  Read Original Content

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict









Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Predictions about HTML5

Gil "Rambo"Bouhnick
My friend Gil Bouhnick recently wrote an article where he made a bold prediction - HTML5 will Rule Enterprise Mobility by 2013.  I like a person that has an opinion and is willing to share it. 

Here is an exerpt, "With or without native extensions, by 2013 I predict that the war will be over. No one in the enterprise software industry will start a project just for iPhone, or just for Windows Phone 7. Html5 will be a certified standard or very close to that. It will support all the native access required by the market, and who knows, it may even be able to run outside a browser or any other native replacement. It will be the way to go, just like web is today's obvious preferred way for desktop applications."

I would encourage you to read the following three articles on HTML5 if you are interested in the thoughts of a veteran enterprise mobility expert:
  1. Prediction: By 2013, Html5 Will Rule Enterprise Mobility
  2. The Truth about HTML5, Part 1
  3. The Truth about HTML5, Part 2
Do you agree with Gil?  Share your comments here.


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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly - Week of August 29, 2011


The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Marketing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility ROI Weekly

According to a KPMG survey, within the next four years mobile payments will become common practice when purchasing goods and services.  Read Original Content

According to Juniper Research the mobile payment market could reach $670 billion by 2015.  Read Original Content

Recent ABI Research indicates that retailers have already spent $220.9 million this year on mobile devices to enhance consumers’ shopping experience, and it is predicted that U.S. mobile shopping sales volume will reach $9 billion in 2011.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Four major credit card companies along with mobile payment provider Isis are collaborating to create security applications for NFC-enabled smartphones.  Isis is currently being supported by Verizon Wireless, AT&T and T-Mobile USA.  Read Original Content

A new report by Forrester Research shows that mobile banking in Canada has grown by 8 percent in the past two years.  Read Original Content

Interviews with Kevin Benedict