A technology writer that I enjoy reading is Philippe Winthrop. He recently wrote about a mobile software application that he learned about that helps case workers take better care of kids in this article.
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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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More on Dynamic Ride Sharing - Avego
I was once told by a mentor that once you come up with an idea, it is released to the world for everyone to ponder. Last week I was pondering the concept of dynamic ride sharing and wrote an article about it (read here). Will that idea was already released to the world through a company called Avego. It appears they are executing on the idea, which of course is what makes them different from me. I just pondered the idea over a cup of coffee and they were building a company.
Avego claims that the average driver has $3,000 per year in extra passenger capacity in their vehicle. If they could simply advertise the extra capacity via their iPhone's mobile software application, then many more people could car pool. I love the idea and will be watching Avego closely.
Could that same concept be used for cargo, tools, equipment? I have a pick-up truck and you need to move some boxes. I need a chain saw and you have a chain saw. Of course there are plenty of challenges to these models, but it is interesting to ponder.
Best of luck Avego!
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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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Avego claims that the average driver has $3,000 per year in extra passenger capacity in their vehicle. If they could simply advertise the extra capacity via their iPhone's mobile software application, then many more people could car pool. I love the idea and will be watching Avego closely.
Could that same concept be used for cargo, tools, equipment? I have a pick-up truck and you need to move some boxes. I need a chain saw and you have a chain saw. Of course there are plenty of challenges to these models, but it is interesting to ponder.
Best of luck Avego!
***********************************************
Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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Dynamic Ride Sharing Mobile Applications
I am fascinated by the concept of dynamic ride sharing services and the challenging issues surrounding it.
Mobile handheld devices with integrated GPS technologies open doors to all kinds of services never before possible.
Think about this concept - a driver opens an application on her iPhone and notifies the DRS (dynamic ride sharing) service that she will be driving from point A to point B at 4 PM. The DRS system computes the distance and posts the ride details to subscribers with a ride value of $8.55.
Interested subcribers (riders) register for the ride. The driver reviews each potential riders' referrals and online record and accepts up to 3 riders. The acceptance process then sends the Driver's details to the riders for review and acceptance.
At the designated pick up location, each rider confirms they are in the vehicle via email, iPhone application or text message. Upon the trip completion, the driver and each rider completes a brief trip report that is sent to the DRS service and shows up on each of their online records.
No money changes hands in the vehicle. All financial transactions are completed online between the accounts of the driver and riders. The DRS service collects a fee on each transaction.
What are your thoughts? What an interesting way to better utilize cars, make your trip greener and share costs.
There is a mountain of challenges to this concept, but I would like your thoughts.
Read Part 2 of this article.
- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer
Mobile handheld devices with integrated GPS technologies open doors to all kinds of services never before possible.
Think about this concept - a driver opens an application on her iPhone and notifies the DRS (dynamic ride sharing) service that she will be driving from point A to point B at 4 PM. The DRS system computes the distance and posts the ride details to subscribers with a ride value of $8.55.
Interested subcribers (riders) register for the ride. The driver reviews each potential riders' referrals and online record and accepts up to 3 riders. The acceptance process then sends the Driver's details to the riders for review and acceptance.
At the designated pick up location, each rider confirms they are in the vehicle via email, iPhone application or text message. Upon the trip completion, the driver and each rider completes a brief trip report that is sent to the DRS service and shows up on each of their online records.
No money changes hands in the vehicle. All financial transactions are completed online between the accounts of the driver and riders. The DRS service collects a fee on each transaction.
What are your thoughts? What an interesting way to better utilize cars, make your trip greener and share costs.
There is a mountain of challenges to this concept, but I would like your thoughts.
Read Part 2 of this article.
- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer
Time Sensitive LBS Use Cases
There are a lot of new and interesting services that could be offered businesses that get creative with the LBS (location based services) concept.
Could restaurants sell extra or left over food, rather than throw it out if they could immediately notify subscribers of a discount on it for the next 45 minutes?
Could grocery stores inform customers of discounts on produce that is nearing end of shelf life.
Think about the notion of "time sensitivity" and LBSs. Could the local tire shop offer immediate 30 minute discounts on tires and services during slow parts of the day? Could the corner donut shop announce a 15 minute sale on the 18 remaining chocolate donuts? Can the busy hair salon announce a discount at 3:30 PM to fill an available slot?
Adding time sensitivity to LBSs is an intriguing concept. Any organization that sells units of time or services could benefit from filling empty slots.
I would like to hear your ideas and comments.
- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer
Could restaurants sell extra or left over food, rather than throw it out if they could immediately notify subscribers of a discount on it for the next 45 minutes?
Could grocery stores inform customers of discounts on produce that is nearing end of shelf life.
Think about the notion of "time sensitivity" and LBSs. Could the local tire shop offer immediate 30 minute discounts on tires and services during slow parts of the day? Could the corner donut shop announce a 15 minute sale on the 18 remaining chocolate donuts? Can the busy hair salon announce a discount at 3:30 PM to fill an available slot?
Adding time sensitivity to LBSs is an intriguing concept. Any organization that sells units of time or services could benefit from filling empty slots.
I would like to hear your ideas and comments.
- Kevin Benedict,
Mobile Strategies Consultant, SAP EDI Expert and Technology Writer
Mobile Software Companies and Their Online Marketing Strategies?
For many years I have developed and managed marketing campaigns for mobile software companies. I ran seminars, Pay Per Click campaigns, white paper distributions, email blasts, webinars, Web 2.0 strategies etc. As a result, I am very interested in seeing which mobile software companies advertise online. It costs money to place an ad on websites, blogs and on search pages. Many companies simply don't have the money to advertise these days.
You can learn a lot about a company by seeing where they advertise. The economy has been tough. Many mobile software companies are struggling, but some continue aggressive online advertising campaigns and you see them placing their advertisements online. This reflects on their financial condition, funding, Web 2.0 marketing skills and ability to execute on a strategic plan.
Many mobile software companies pick certain topics where they want their online advertisements to appear. It is interesting to look at articles about different mobile technologies and see who is advertising. Field services topics are likely to show different advertisements for mobile software companies than the words mobile sales force automation or mobile inspection software. This can also tell you a lot about a mobile software company. Where is their marketing budget going? Usually, companies will back their priorities with budget.
If you are considering purchasing software from a mobile software company, then it might be worthwhile learning where they are spending their marketing budget.
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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
***********************************************
You can learn a lot about a company by seeing where they advertise. The economy has been tough. Many mobile software companies are struggling, but some continue aggressive online advertising campaigns and you see them placing their advertisements online. This reflects on their financial condition, funding, Web 2.0 marketing skills and ability to execute on a strategic plan.
Many mobile software companies pick certain topics where they want their online advertisements to appear. It is interesting to look at articles about different mobile technologies and see who is advertising. Field services topics are likely to show different advertisements for mobile software companies than the words mobile sales force automation or mobile inspection software. This can also tell you a lot about a mobile software company. Where is their marketing budget going? Usually, companies will back their priorities with budget.
If you are considering purchasing software from a mobile software company, then it might be worthwhile learning where they are spending their marketing budget.
***********************************************
Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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