Mobile Marketing News Weekly – Week of March 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Key mobile marketing stats and trends are included in comScore's annual mobile report, "2012 Mobile Future in Focus. According to the report, 48.1 percent of all U.S. mobile subscribers owned a smartphone as of December 2011, up 21.1 percentage points from 27.0 percent one year earlier. Read Original Content

Facebook has announced a new suite of advertising products intended to insert more ads into Facebook’s traditionally clean interface and to take more advantage of mobile ads, where the company has struggled. Read Original Content

According to a February 2012 YouGov survey, two-thirds of adults in the U.S. are fed up with receiving too many digital ads. As a result of this digital deluge, 20 percent of U.S. consumers say they will not patronize a business or purchase its products if their advertising becomes a nuisance. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

Google's digital marketplace for mobile applications, music, movies and books is unifying under a new name in an effort to spruce up the shopping experience. The Android Market will be known as the Google Play Store. Google's eBookstore and recently launched music service will also be part of the Google Play Store. Read Original Content

New figures out from Jumptap indicate that in the month of January, Android and Apple combined made up 91 percent of all smartphone traffic in the U.S. mobile ad network, representing a new high for the two most-dominant mobile phone platforms. Read Original Content

Must Watch! Robotic Cheetah from DARPA - Think Real Mobility

If you thought being chased by the neighbor's dog was frightening, look at what the bad boys/girls at Boston Dynamics and DARPA have been up to in the lab!




Add some location based services, some machine-to-machine communications, a little augmented reality, weapons and access to big data for predictive hunting, and make it all controlled by a digital leash connected to your iPhone :-)

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

SAPinsider's Mobile Outlook 2012

I am happy to announce that SAPinsider's Mobile Outlook 2012 report is now available as a free download.  I was honored to be asked to work on this project as the mobility analyst, and we had over 602 survey respondents.  The results are revealing.  They are a view into the plans, strategies, challenges, and ambitions of many different organizations across many different industries — and how they are rapidly adopting mobile technologies and evolving their strategies to maximize their ROI.

 

This is one of over 30 charts in the report.  Download Here!

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Mobile Commerce News Weekly – Week of March 5, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Visa and Intel have announced a partnership that should make it easier for consumers to make mobile payments via phones and tablets powered by Intel chips. Users will be able to wave an Intel-powered smartphone equipped with NFC technology to make a payment quickly at retail points of sale. Read Original Content

Isis announced this week that Chase, Capital One and BarclayCard will enable their credit, debit and prepaid cards for the Isis Mobile Wallet that's expected to launch in mid-year. The three credit providers represent about 100 million cardholders. Read Original Content

Visa will soon offer a “one-stop” mobile payment solution. The  “Visa-certified” NFC-equipped device will be securely linked with a user’s bank account and be used to make mobile payments anywhere Visa’s payWave system is accepted. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

According to a Fiserv Consumer Trends Survey, tablet banking is increasing, with 40 percent of respondent households expecting to own a tablet by mid-2012. Of those, 45 percent planned to use the tablet for banking. Also, 37 percent of households with one tablet planned to buy another tablet. Read Original Content

Google and others are promoting NFC technology, but PayPal's head of mobile, David Marcus, is skeptical: "For NFC to succeed you need consumers to have the handsets, and merchants to install the terminals. It will take time for NFC to get mass adoption. By the time NFC catches up, we'll be in a world that will move away from the point-of-sales terminal." Read Original Content

Mobile Expert Video Series: Syclo's Bill Padula

Last week at SAPinsider's Mobile2012 conference I was able to record an interview with Syclo's Bill Padula.  In this segment of the Mobile Expert Video Series, Bill shares what he is seeing as trends in the enterprise mobility market.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.