Mobile Marketing News Weekly – Week of February 20, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Google studied online shopping behavior for the U.S. in the 2011 holiday season, which revealed a number of interesting stats. 41 percent of those who used mobile phones to shop made a purchase directly on their smartphone. 46 percent researched an item on their smartphone, and then went to a store to make their purchase. 37 percent researched an item on their smartphone then made their purchase online. Read Original Content

While actual mobile-shopping purchase transactions accounted for only two percent of e-commerce sales in 2011, the Kellogg Shopper Index – in a survey of 1,400 consumers -- found that more than half of in-store shoppers report having occasionally used their Internet-enabled mobile devices as a price-comparison tool while in stores. Read Original Content

SToday, xAd, one of the largest mobile-local ad networks in the U.S., has released its quarterly Mobile-Local Search Stats, a first-to-market report on mobile-local search usage and trends. Based on data from comScore, the growing smartphone market resulted in an influx of users accessing local information via their devices, up two percentage points from 75 percent (as reported in Q3) to 77 percent. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit www.verivo.com

A new report from Juniper Research indicates that augmented reality technology will generate $2 million in 2012, but will jump to as much as $714 million annually by 2014. Augmented reality mobile marketing revenue will largely be driven by subscription-based services, advertising and AR-based app downloads. Read Original Content

According to the "Mobile Audience Insights Report", 80 percent of the on-the-go audience preferred locally relevant advertising, and 75 percent were more likely to take an action after seeing a location-specific message. Read Original Content

Mobile Commerce News Weekly - Week of February 20, 2012

The Mobile Commerce News Weekly is an online newsletter made up of the most interesting news, articles and links related to mobile payments, mobile money, e-wallets, mobile banking and mobile security that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility News Weekly
Also read M2M News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

UK bank Barclays has launched a smartphone app allowing money to be sent and received using a phone number. Barclays is touting the app as the first European service that enables person-to-person mobile transfers, and allows customers to send a maximum of £300 a day and receive a daily total of £5,000. Read Original Content

The number of mobile users expected to use an NFC-enabled mobile phone as a metro rail or bus ticket is expected to grow from less than 1 percent today to 13 percent by 2016, according to a new report from Juniper Research. Read Original Content

According to Google, 62 percent of restaurant related searches on Valentine's Day were from "high end mobile devices or tablets." The volume of searches for restaurants was up drastically between February 7 and Valentine's Day, from all devices. Google says that desktop searches spiked by 142 percent, tablet searches by 135 percent, and by 359 percent on mobile devices. Read Original Content

Tech Endeavour structures a mobile application as a multi-layered application consisting of user experience, business, and data layers. The mobile application development process starts with definition of the mobile application, understanding key components, learning scenarios where it will be used, learning key patterns and technology considerations as well as identifying specific scenarios such as deployment, power usage and synchronization.  This newsletter is sponsored in part by Tech Endeavour, http://www.techendeavour.com/.

PayPal said the financial information of customers using its in-store payments service is safe a day after a Visa Inc. executive suggested it lacks security. PayPal is testing a service in some Home Depot stores that allows customers to make purchases by typing in their mobile phone number and a personal-identification number. Read Original Content

Many in the industry believe that NFC will be the next must-have mobile phone feature, and there’s a lot of activity around these radio communication chips. Three areas to keep an eye on for innovation this year are pairing, paying, and play. Mobile payments are another growth area – partly because it is a shiny new idea, but also because it allows mobile carriers to start another revenue stream. Read Original Content

More on Mobility and 4D Field Services

I wrote an article a few months ago titled, Mobility and 4D Field Services, in which I shared the four dimensions of mobility and field services.  These dimensions are similar to the GPS coordinates (length, width, height),  plus the addition of time.  This weekend I was reading a book titled, Stray Voltage, War in the Information Age, by Wayne Michael Hall.  In this book he takes a concept I wrote about, 4D Field Services, and adds two more, cyberspace and cerebral.

Here is a quote from Hall, "Information superiority is firmly connected to making decisions that are superior to an adversary's and combines information technology and intellectual power to create conditions with which to make better decisions."

Hall is making the point that with mass volumes of data that is collected in the field using remote sensors, data collection technologies, M2M and mobile solutions we need to improve our operational strategies and ways of thinking.  The data can provide us with real-time "situational awareness," but can we understand it and use it to make better decisions for our businesses?

More from Hall, "Human beings will need to improve their thinking capabilities to cope with the increasing complexities of the world...people will depend more on visualization to help understand complexity quickly.  Visualization will fuse data and information and display the result in a multimedia format.  Visualization will allow the integration of data, information and knowledge from all sources and will allow for the integration of numerous contributors."

There is power in taking all of the real-time data inputs that you have, integrating them, analyzing and displaying it visually on a map with powerful info graphs in real-time.  This can help us quickly understand what is happening in the field.

In my mind I see a field services manager using an iPad.  He can look down at his iPad at anytime and see the location of all his assets, resources, work crews, jobs (past, present and future) and equipment.  He can see bright yellow circles for all job status that are running over their estimated times, he can see work crews in transit and he can see all locations of upcoming jobs on a map.  In one quick glance the manager can understand where there are challenges, trouble spots and customer issues.

The visualization of this information allows for rapid and good decision making.  This is a true competitive advantage.  How do you estimate an ROI on that?

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Kevin Benedict's Video Comments: Enterprise Mobility a Transformational Event

What does the word transformational mean?  When I researched it I came up with, "A marked change in form."  I believe enterprise mobility fits this description.  It is taking many traditional business solutions and ERPs and changing their form via mobile applications and mobile extensions.  In this segment of my Video Comments, I talk about the transformational impact of enterprise mobility.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer

Visit MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups

Read The Mobility News Weekly

Read The M2M News Monthly

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.

Field Mobility News Weekly - Week of February 20, 2012

The Field Mobility News Weekly is an online newsletter made up of the most interesting news and articles related to field mobility that I run across each week.  I am specifically targeting information that reflects market data and trends.

Also read Enterprise Mobility Asia News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Marketing News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

The Expressway Authority of Thailand and the Land Transport Department have earmarked Bt15 million to install RFID cameras to detect speed violations on Bangkok expressways. Read Original Content

Glacier Computer has announced the availability of a sunlight readable display for its T510K – 10-inch rugged tablet. "The new sunlight readable display option is perfect for mobile workers who are in and out of vehicles or need to use the T510K outside. The 800 NIT display offers optimal readability in direct sunlight", said Ron D'Ambrosio, CEO, Glacier Computer. " Read Original Content

A commercial version of Green Mountain Coffee Roasters’ Keurig Vue coffee brewer will debut in the fall and will incorporate Vue paks embedded with RFID technology.  The paks are designed to simplify the brewing experience and ensure quality and consistency for users who are unfamiliar with the brewer. Read Original Content

Since 1995, Syclo has enabled hundreds of companies in 37 countries and industries supercharge their businesses with mobility.  This newsletter is sponsored in part by Syclo. http://www.syclo.com/.

Aqua Tek S Rugged iPhone case is made for the iPhone 4 and 4S and offers protection from drops, falls, and accidental spills. The case will even allow you to take your iPhone underwater, up to 20 feet. The built-in solar battery and solar charger also charges your iPhone. Read Original Content

To help prevent RFID theft from credit cards researchers are working on an on/off switch. A simple technology to achieve this end is being worked on by researchers at the Pittsburgh Swanson School of Engineering that would see the simple act of placing your finger on your card would turn in “on” when you go to pay for something. Read Original Content