The Future of Mobile and Route Sales Applications for Smart Phones, Part 2

This article is the second in a series on Mobile and Route Sales Applications for Smart Phones. You can read part one here.

In this recent article I described my need to know when the New York Times newspaper arrived at the local Starbuck's Coffee shop. I wanted an email or text message telling me that my paper arrived at 7:44 AM. Why? I wanted to buy a copy before it sold out. If it was sold out, I wanted to know the next closest location that may have one in inventory. This required some application integration and clever real-time notification systems, but it was very doable. The route sales/driver also would appreciate the above application as it would sell more papers and there would be less to pick-up and transport back to the warehouse for recycling.

In this second article in the series I want to focus on the use of business intelligence and business analytics as it relates to mobile applications. If you are driving a vehicle and/or using a Smart Phone, you do not want to be doing a lot of research and analytics on your small screen while driving. There should be a workflow already created in your central database application that you can simply activate through a request on your mobile device. This could be a series of queries, filters and reports that can all be activated and analyzed by the business analytics software in the central office. The resulting report of this analysis is your instructions and action steps as a sales person or route driver.

You should be able to know and do the following:

1. What products generally sell the best the last half of October in this location? Don't make me guess or spend half a day researching. Just tell me the results and how many units you should sell. If there is a promotion, rebate or sale on these specific products tell me.
2. If a store has sold out of a product line, and there is inventory in a nearby store or delivery VAN that is not selling, tell me so the inventory can be shuffled. (See related article)
3. What is the profile of my best customers? What prospects match that profile in the part of the sales territory where you are travelling today? Give me the route and best sales approach so I can stop by for a quick sales call.
4. I want my customers to appear on a map. I want LBS (location based services) shouting out to me instructions on what the customer has purchased, what they are likely to purchase, and what promotional campaigns I should be sharing with them. As you have limited time with each customer, you need to be using your time most efficiently to generate the most sales and profits.
5. The business intelligence software in the central office, should be advising me as to what combination of products are most likely to appeal to a customer at this time. Don't make me research through my catalog and inventory. Prepare a list that can be quickly printed off on a mobile printer in the vehicle.
6. If a competitor is running a national or regional promotional campaign, tell me. Tell me how we can compete effectively against it. Don't make every sales person try to come up with their own unique strategy and plan. Keep your sales people face-to-face with customers and prospects and using the company's best messages and programs.
7. Don't force me to learn and remember every sales, discount, rebate, marketing and promotional campaign in advance. Provide me with the list that is relevant to each specific customer only. Let's be efficient with our time. Don't talk about a promotion on Prune juice if the customer's store doesn't carry it.
8. Provide the route sales person with a list of retail locations (on a map with push pins and best routes) carrying your competitors products and then provide them with a good competitive proposal. Again, make it easy.

All of these points are simply ideas as to how CRMs (customer relationship management) applications, business intelligence software, business analytical software, marketing and promotional management software, mapping/GPS and inventory management software all integrated together with pre-configured workflows can quickly produce, in real-time the information most needed by a mobile sales and/or route delivery person. This information can be packaged and synchronized out to the sales person's Smart Phone.

If you would like to discuss this topic in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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The Future of Mobile and Route Sales Applications for Smart Phones, Part 1

I can see multiple mobile applications and technologies converging rapidly to provide some very interesting scenarios for mobile and route sales people. Consider the following scenario.

A mobile sales person or route sales person is driving through an unfamiliar territory. She stops in a parking lot and activates an application on her Smart Phone that identifies her location and requests visibility into the location of all current and past customers, and any known sales prospects. Her application, using Google Maps provides a map with color coded "push pins" showing the exact locations of each. Tapping on any push pin identifies the street address, name, product and account history.

The mobile sales person only has 2 hours to spare, so selects a priority filter. The map updates and removes non-selected accounts. She then selects the option to have route optimization activated from her current location in the parking lot. She gets the optimal route provided to her. She then selects an option for account "Talking Points." This option queries the central office to identify all products the accounts have purchased in the past, (accounts are represented by the color coded push pins on the map) and any product updates, upgrades, warranties, trade-ins, discounts, account issues or complimentary products that she should mention on the visit. As she begins to drive, all of this information is described to her using the voice option. This allows her to safely drive to the next location while learning all about the account.

This kind of mobile Smart Phone and central server application would provide huge efficiencies for a mobile sales representative or route sales person. The central server application, using a CRM, business intelligence and business analytics with GPS, route optimization and LBS (location based services) technologies to make the life of the mobile sales person so much easier.

For SAP users you can see the value of using NetWeaver and the Data Orchestrator as the synchronization and integration engine.

The scenario described above is not rocket science. The technology exists in many different applications, but it is segmented. Adding business intelligence, mapping and GPS technologies to basic CRM functionality can be extremely powerful. If you add to that business analytics, product catalogs, marketing and promotional campaign data, then you have a system that can advise the mobile sales or route sales person as to what is likely to be most interesting to the client. Wrap all of this integrated technology and data into a mobile handheld or Smart Phone application and you can revolutionize route and mobile sales.

Again, if you are an SAP user you can see the role of NetWeaver, Data Orchestrator, Business Objects, CRM, etc.

The bottom line is to increase sales and reduce expenses through increased productivity that will generate more sales and higher profit margins.

Part 2 or this article series can be found here.

If you would like to discuss this topic in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Mobile Computing, High Speed Internet and Good Transportation is the Answer for the Heartland

There was an interesting article by Bill Kauffman in the Wall Street Journal today (October 20, 2009) in the Bookshelf section called Where Home Is, The Heart Isn't. It talks about the book Hollowing Out the Middle by husband and wife sociologists Patrick J. Carr and Maria J. Kefalas that describes a trend where young people of intellect and ambition leave the middle of America for the coastlines. This migration has devastating effects on the middle of America according to the authors.

The sharpest insight in the book according to Kauffman is that "small towns play an unwitting role in their own decline" by promoting the idea that fulfilling one's dream means one must leave home for the big city lights along the shores.

I live in Boise, Idaho. A small town in the high desert at the base of the mountains far from any oceans. Mobile computing, high speed Internet and a nice airport has made this a great base to raise my family and develop a high tech career. I travel all over North America, Europe and even Australia from here. Hewlett Packard, Micron, Microsoft and Sybase have all established a presence here.

I propose that small cities or towns, far from the big city lights of the coast, can often provide a higher quality life, a higher standard of living and more options to travel and learn about the world. Why? The cost of living is often a fraction of what living in a large coastal city requires and you are left with more disposable income.

Let me pause here to say I love the coasts. I love traveling to San Francisco, Boston and New York City and other great cities. We travel to the coast often on business and as a family on relatively low cost airline tickets. We would be missing many wonderful experiences and sites if we never visited these locations. However, I must say it feels good to return home to the mountains and the blue turf in Boise.

Small towns in middle America must understand that mobile computing and high speed Internet have changed everything. Entrepreneurs can choose nearly any place in America to run national and international businesses. I am continually impressed by how many people I meet that work at large multi-national companies and live and work from home offices in Boise. The flights leaving the Boise airport are full of highly educated people working from home offices and traveling to see customers and attend company meetings around the USA and globally.

Today, "small" town should refer to the population size, not a frame of mind. I see Boise, Idaho as a place I live and raise a family, but the world is my workplace thanks to mobile computing, high speed internet and a great little airport.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Equipment Centric Mobile Software Applications and Workflows

A service technician receives a mobile work order dispatched to his rugged mobile handheld. It calls for the immediate repair of an air conditioning unit in a specific factory. Under the account status it says annual service contact in flashing red. He pushes the red flashing button and the mobile work order application then queries a different application - the central office CMMS (computer managed maintenance system) for any additional maintenance or inspection work that needs to be completed on the broken air conditioning equipment, or any other equipment under a service contract in the area.

Let's pause a moment and consider the implications of the above scenario. A need for a customer's equipment repair generates a work order that is wirelessly dispatched to the service technician. While at the jobsite, the service technician wants to know if any other equipment needs serviced while he is onsite. If he can accomplish more work while he is onsite, then that can save fuel and travel time expense.

Ideally, there would be an automated workflow that would link the Work Order Management System with the CMMS (computer managed maintenance system) and service calls would be organized (repairs, regular services and inspections) prior to the service technician dispatch, but even without this integration good mobile software application can synchronize with multiple backend database applications so onsite coordination can be done.

What kind of "regular" services are needed? Often, HVAC (heating ventilation and air conditioning) companies will service their customers' equipment on a schedule for an annual service fee. To be profitable, the service company needs to make each visit the most efficient possible. They will inspect the equipment, do minor maintenance and change out filters. If a service technician is already onsite with a service dispatch, then he can efficiently conduct the "regular" services on additional equipment while he is there.

Often the environments described above involves a number of different software applications. CMMS, Work Order Dispatch, CRM and the customer's Asset Management software application. Ideally the service company would have the CRM/CMMS and Work Order dispatch system in place and all of these would integrate and synchronize with the mobile handheld computer. Once the work was completed at the jobsite the work order details would then be integrated with the customer's Asset Management application. This would allow the customer to keep their records updated on each piece of equipment.

For a related article on geotagging equipment for Asset Tracking and Management please see this article.

If you would like to discuss this topic in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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M2M, Route Optimization, Handhelds and Business Intelligence

Recently I wrote about mobile software applications physically moving objects such as unlocking car doors. I have also seen interesting scenarios where mechanical objects activate mobile applications. One example is the PTO on a snow plow activates the GPS to track the routes being plowed, sprayed with deicer or sanded and this information is wirelessly updated in real-time to GIS system to view coverage areas.

Another scenario is a mini-inventory management system or a M2M (machine to machine) scenario whereby a snack vending machine wirelessly notifies the vending machine owner of current inventory levels.

I can envision a scenario where 1,500 vending machines automatically and wirelessly update the central office ERP with their inventory levels. The ERP checks inventory in the central warehouse and automatically creates shipping orders and replenishes low warehouse inventory through automated ordering rules with preferred vendors.

Business intelligence software predicts the demand for specific products for each location and vending machine based upon sales and date and time stamps. This prediction is used to load the route vans.

Next the route optimization software creates the most efficient routes for the drivers and synchronizes this with the driver's handheld computer.

M2M data synchronization is being added to more and more equipment these days.

If you would like to discuss this topic in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Multi-Purpose and Multi-line Smart Phones

It occurred to me today that I would like a Smart phone with both a personal line and a business line in it. I work remotely so most of my work related phone calls come to my iPhone. When I create a voice mail I must choose between a business sounding voice mail, or my imitation of Elvis Presley. I don't want to choose. I want both.

What Smart phone manufacturer is going to give me both a personal and a work phone all in one Smart phone handset?



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Wirelessly Controlling Equipment with Mobile Software Applications

In a recent article I wrote about mobile software applications that could physically move objects. Here is another example for you to ponder from Telemetrics. This is how they describe themselves, "We deliver cost-effective wireless communication and control solutions for a wide range of distribution automation and power reliability applications." One of their products is called Monitor and Control Reclosures. It uses small monitors with wireless communications equipment to remotely report on equipment status. The most intriguing part though is mentioned below in feature #2, Here is what it does:

1. Monitor recloser status points, such as a trip and lockout event, and automatically notify dispatch personnel. Notifications are sent upon alarms or events via pager, email or voice and can be sent to multiple individuals.
2. Assist repair crews with the ability to provide open and close commands by supervisory (wireless) remote control of the recloser.
3. Offers real time status of all the inputs/outputs of the recloser:- open/close state of recloser contacts- high and low voltage readings (AC powered models)- time of the events- presence of AC voltage (outage monitoring)- recloser malfunction indication- local/remote or hot line tag switch status- total count of recloser operations

Note feature number 2 - it provides the ability to remotely open and close the reclosure (see definition of reclosure). Mobile devices are being used to remotely monitor equipment, physically control and move them, in addition to things like visually watch, locate and track equipment assets.

We live in very interesting times. The challenge this year for mobile technology companies is to start aggregating these various mobile applications and technologies together and marrying them with mobile workflows, business process engines and business analytics.

If you would like to discuss these technologies in more detail please contact me.

Here are some related articles about mobile workflow, business processes, location based services and mobile business analytics and intelligence:

• Mobile Software and Mobile Business Intelligence
• Mobile Application Integration Platform
• Mobile Workflows and ERPs
• Mobile Workflows in the Field
• Mobile Applications that Move Things
• Mobile Applications, Location Based Services and Distribution

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Author Kevin Benedict
Independent Mobile Strategy and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Mobile Applications that Move Things

There is a new category of mobile software applications for Smart Phones and handheld computers that physically move things. I love it!!! Zip Car, a rental car service, allows you to use your iPhone to both find and unlock the rental car. Zip Car's business model is they park their rental cars around a metropolitan area and people can register and pay for the rental online, then they are provided with a list of locations where these cars are parked near them. Once there, they can enter their rental code into their iPhone and the Zip Car is unlocked for them.

In this USA Today article, a California company has now created an application called Viper SmartStart that can replace your car keys. Your iPhone will now be able to lock, unlock and start your car. Again, your Smart Phone is controlling mechanical movements. Next I can see throwing away my garage door opener, TV Remote and using my iPhone to start up and warm my car during the dark of winter.

I have read in other articles about home security systems and security related video cameras all being managed and activated by Smart Phones. There has been the concept of convergent devices for some time, but this generally referred to converging different pieces of equipment such as bar code scanners, GPS, digital cameras etc, together in one mobile device. This new Convergence 2.0 includes taking control of and managing the mechanical movement of things.

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Author Kevin Benedict
Independent Mobile Strategy and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Mobile Applications, Location Based Services and Distribution

In this article, I wrote about a concept of having CPG companies or distributors of perishable products notify customers when their products are in inventory at a particular location. The example given was The Sunday Edition of The New York Times. I wanted to receive a text message or email when The New York Times was delivered to my local coffee shop. That way I could quickly drive down and grab a copy before they were all sold out.

The LBS (location based services) and real-time notification system would need to be notified by the distributor when the product was delivered and available to be sold in a particular location. The system would require the distributor to scan a bar code label on the product with a handheld computer that includes a barcode scanner. The product, date and time stamp and location would be synchronzied with a real-time notification system that could send our text messages and emails to the subscribers.

This article, and the article linked to it, are identifying an entirely new category of mobile and real time inventory systems that could be of enormous value to wholesales distributors and CPG companies.

If you would like to discuss this topic in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Computing, EDI and B2B Expert and Consultant
www.linkedin.com/in/kevinbenedict
http://b2b-bpo.blogspot.com/
http://mobileenterprisestrategies.blogspot.com/
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Mobile Blogging

This is my first attempt at blogging remotely from my iPhone. Hummm...I guess this will enable me to update readers from mobile and remote jobsites. I haves managed mobile implementations in New Zealand, Uganda, South Africa, South America and Wales. Not that Wales is quite as remote, but it would be fun to blog in Wales again.


- Posted using BlogPress from my iPhone