Monday, October 12, 2009

Mobile Applications, Location Based Services and Distribution

In this article, I wrote about a concept of having CPG companies or distributors of perishable products notify customers when their products are in inventory at a particular location. The example given was The Sunday Edition of The New York Times. I wanted to receive a text message or email when The New York Times was delivered to my local coffee shop. That way I could quickly drive down and grab a copy before they were all sold out.

The LBS (location based services) and real-time notification system would need to be notified by the distributor when the product was delivered and available to be sold in a particular location. The system would require the distributor to scan a bar code label on the product with a handheld computer that includes a barcode scanner. The product, date and time stamp and location would be synchronzied with a real-time notification system that could send our text messages and emails to the subscribers.

This article, and the article linked to it, are identifying an entirely new category of mobile and real time inventory systems that could be of enormous value to wholesales distributors and CPG companies.

If you would like to discuss this topic in more detail please contact me.

Author Kevin Benedict
Independent Mobile Computing, EDI and B2B Expert and Consultant