Wednesday, September 21, 2011

Mobile Marketing News Weekly - Week of September 19, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

Spending on smartphone-based advertising in Canada will reach $82 million by the end of this year, according to a report issued by the Interactive Advertising Bureau of Canada.  Read Original Content

According to Millenial Media, mobile automotive display advertising increased 169 percent from 2009 to 2010.  Read Original Content

Even though mobile advertising has doubled since last year, and is now valued at $3.3 billion, mobile advertisements represent only 5 percent of total investments in online ads.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to Jumptab, 35 percent of companies with mobile marketing budgets plan on increasing their spending in the next twelve months.  Read Original Content

InMobi has raised $200 million in funding from Softbank, the Japanese media and telecoms conglomerate, in an effort to challenge Google and Apple in the industry for smartphone-based marketing.  Read Original Content

A new whitepaper released by adsmobi, a mobile media-buying platform, revealed that the collective mobile ad market across UK, Germany, Italy, Spain and France by 2014 would be worth over $1.03 billion.  Read Original Content

BIA/Kelsey is now projecting $2 billion in revenues for the mobile phone-based deals market, including daily deals, for 2011.  Read Original Content

According to, the Middle East online advertising market is now worth $150 million with 40 percent of Internet users using smartphones to connect with the web.  Read Original Content

Market research firm IDC has reported that mobile web use will likely surpass PC Internet access by 2015 growing at an annual rate of 16.6 percent per year.  Read Original Content

The latest research from Pew’s Internet and American Life Project has found that 28 percent of American adults have used mobile or social location-based services.  Read Original Content

Recent Articles by Kevin Benedict

Flattening the Stack with Integrated App Development, MDM, and Hosted Solutions
The Benefit of Custom Mobile Applications
Mobile Expert Video Series: SAP's Dr. Ahmed El Adl
Mobile Expert Video Series: Sybase's Jagdish Bansiya
Mobile Expert Video Series: SAP's Matthew Schwartz
Mobile Expert Video Series:  SAP's Puneet Suppal
Mobile Expert Video Series: Centigon's Ryan Goodman

Upcoming Events

Virtual Mobility Summit - September 27, 2011
Field Mobility 2011 Australia - October 25 - 27, 2011
Enterprise Mobility Exchange, Las Vegas - November 2 - 3, 2011
Kevin Benedict Speaking Tour, Tokyo - November 14-15, 2011
Kevin Benedict Speaking Tour, Singapore - November 17-18, 2011
Kevin Benedict Speaking Tour, San Paulo, Brazil - December 4-9, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.