The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market. I am specifically targeting information that reflects market data and trends.
GTM Research forecasts that utilities in the U.S. will spend $8.25 billion between 2011 to 2015 in three major areas: customer engagement, business services and grid operations. That spending will allow for many of the advantages that smart grid can deliver, from more tailored pricing offerings for the average consumer to more coordinated outage response.
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With smartphone prices falling, IDC expects the number of smartphone sales to surpass the number of PC sales by the end of this year. According to recent reports, in 2010 more than 270 million smartphones were sold. This is up from 174 million in 2009.
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A new study by marketing firm 360i has found that mobile advertising campaigns are more effective than traditional online campaigns in five categories that include brand awareness, advertising awareness, message association, brand favorability and purchase intent.
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Even with total online advertising on the rise, Yahoo is having trouble sustaining healthy revenue driven by advertisements. This problem stems from people spending an increased amount of time on social sites and mobile devices that distract viewers from Yahoo sites where traditional online advertising is placed.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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