Wednesday, August 08, 2012

Mobile Marketing News Weekly – Week of August 5, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

eMarketer has reported mobile online advertising spending is expected to jump 62 percent worldwide in 2012, with the United States overtaking Japan as the top market. Read Original Content

According to Informa, mobile commerce in AsiaPac is expected to reach $139 billion by 2012, with online advertising spend across the region reaching $22.2 billion by 2014. Read Original Content

According to the Portal Business Resource, in 2015 the global market for mobile advertising will exceed $20.6 billion dollars. Read Original Content

According to Yankee Group, tablets will account for 53 percent of mobile ad dollars in 2014 compared to 47 percent for mobile handsets. By 2016, tablets’ share of mobile ad sales should rise to 60 percent. Read Original Content

eMarketer has released its first projections for ad spending on mobile marketing and found the total market for advertising globally will reach $6.43 billion this year. Read Original Content

Nokia is integrating Groupon daily deals into its Windows Phone-based Lumia device series, a move to expand the scope of its Nokia Maps platform beyond navigation assistance. Read Original Content

California-based location-based services solution provider Polaris Wireless aims to capture 60 percent of India's location-based solutions market. The total estimated value of the market is $500 million. Read Original Content

Spending on mobile Internet advertising in Australia will jump by two-thirds in 2012 as the sector expands worldwide, according to US research firm eMarketer. Read Original Content

A recent Hipcricket survey found that 46 percent of smartphone owners have viewed a mobile advertisement and 64 percent have completed at least one purchase as a result of mobile advertising. Read Original Content

Facebook's mobile advertising efforts could generate quarterly revenues of $300 million within the next year, eventually overtaking desktop ad revenues, according to a research note issued by J.P. Morgan analyst Doug Anmuth. Read Original Content

Whitepapers of Note

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Mobile Industry Analyst, Mobile Strategy Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.