Wednesday, April 11, 2012

Mobile Marketing News Weekly – Week of April 8, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

In Forrester’s “Combine social and mobile to build business-to-business customer relationships” study, the research company looked at how social media and mobile can be used together to cultivate a relationship with customers. The report also looked at how business-to-business professionals expect their marketing budgets to be used in 2012. Read Original Content

Mobile paid search budgets grew 221.1 percent during the first quarter of 2012 as smartphone and tablet penetration continues to grow, according to a new report from IgnitionOne. Read Original Content

The gap between smartphone and tablet behavior continues to grow, signaling how the two devices need to be treated with different marketing campaigns, according to a new study from Forrester Research. Read Original Content

Verivo is a leading provider of enterprise mobility software. Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

Samsung has joined forces with OpenX Technologies to offer a mobile advertising platform to compete with similar services offered by Google and Apple. AdHub Market allows advertisers to focus their commercial messages on Samsung's tablets and smartphones. Read Original Content

Clickatell has released its new Clickatell Mobile Campaign Manager, a CMCM platform that can be accessed from any web browser and provides simple, straightforward setup and operation. CMCM uses a 5-digit U.S. short code origination address to send text messages to U.S. mobile phone numbers. Read Original Content

According to research conducted by Markets and Markets Business Market Research Firm, the global worth of the mobile applications market is set to reach $25 billion by 2015, which will establish an increase in value of $6.8 billion on the figures recorded in 2010. Read Original Content

Ticketing software provider ShoWare started 2012 with the introduction of mobile ticketing and a ticketing kiosk product. The company's mobile ticketing feature allows patrons to order, pay for, obtain and validate tickets from any location at any time using mobile devices. Read Original Content

The eGalaxy Mobile Web Store enables Gateway customers to configure products targeted specifically toward mobile consumers. It encourages guests to use their phones to make purchases en route or on arrival to avoid lines. Guests can also order additional event tickets from inside the attraction without returning to the gate. Read Original Content

Recruiters posted more than 6,000 online ads for marketing managers that require mobile marketing skills in the last 90 days, growing 26 percent year-over-year, according to WANTED Analytics. Read Original Content

Twitter has launched a new mobile advertising expansion in order to include promoted tweets within user timelines that are accessed by way of mobile apps. Read Original Content

Apple's decision to deprecate the Unique Device ID for iOS devices has sent the mobile advertising and analytics industry into panic mode. Analytics and tracking services relied on the UDID for information about users' behavior and engagement. Read Original Content 

Recent Articles by Kevin Benedict
Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.