Wednesday, October 05, 2011

Mobile Marketing News Weekly - Week of October 3, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobility ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

In a recent study eMarketer, reveals 41 percent of smartphone owners plan on using mobile Internet a minimum of once per month.  The group also predicts that marketers will spend almost $1.23 billion on mobile advertising in the United States alone, higher than the $743 million spent last year.  Read Original Content

Sales through mobile devices now account for 10 percent of all purchases made in the United Kingdom.  On average a mobile purchase is made every second in the UK.  Read Original Content

PayPal is opening a pop-up store in downtown Manhattan to showcase the new digital payment services the eBay-owned company plans to introduce in the months ahead.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/

Research conducted by Verdict and commissioned by eBay showed that mobile shopping could deliver a £4.5 billion boost to Britain’s economy by 2016 and a further £13 billion by 2021.  Read Original Content

M-commerce purchases are projected to exceed $120 billion within the next four years, according to Andrew Gazdecki, CEO of Bizness Apps.  Read Original Content

Advertisers are on track to spend $1.23 billion on mobile advertising this year in the United States, a 65 percent boost up from the $743 million they spent last year, eMarketer said in a forecast.  Read Original Content

At the Borrell Associates Local Mobile Advertising Conference in Chicago Borrell reported that local mobile advertising will grow 103 percent to reach $1.6 billion in 2012.  Read Original Content

Victoria’s Secret is driving consumers in-store via geo-targeted mobile banner ads that promote the company’s new NFL gear.  Read Original Content

Facebook has announced that each month over 350 million users access the social networking site through their smartphones.  Read Original Content

Google is encouraging mobile website owners to re-design their sites for mobile devices. To further push companies to incorporate new layouts Google is considering denying ad-space to sites without mobile-optimized designs.  Read Original Content

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.