Growth of Cloud-Based Mobile Platforms

This morning I was reviewing the preliminary results of my "State of Enterprise Mobility 2013" survey.  Over 210 people have now completed it.  Thank You!!!!! The results are very interesting and point to many changes in perceptions and preferences year-over-year.  Stay tuned here for the complete and final results soon.

I was surprised to see that 34.7% of participants now prefer cloud-based mobile platforms.  That is especially meaningful when you consider 23% don't even use a mobile platform.  If my math is right, 45% of those that use or want to use a mobile platform prefer a cloud-based platform.  That is meaningful.

On the topic of mobile security, 42.7% of survey participants prefer a cloud-based mobile security platform.  Since 10.7% don't choose to use mobile security platforms, that means 48% of those that do or plan to use a mobile security platform prefer a cloud-based one.

Please add your thoughts and opinions to this quick survey here: http://survey.constantcontact.com/survey/a07e81h7ar7hklpypms/start

The preliminary results definitely show a growing preference for cloud-based platforms.  That is good news for cloud-based mobile platform companies like www.FeedHenry.com.  FeedHenry is specifically designed for cloud-based enterprise mobility deployments.  I recently had the opportunity to interview Steve Drake, VP of Business Development at FeedHenry.  You may remember his work at IDC over the past 16 years where he built up their mobility and telecom practice.

The focus of FeedHenry is to provide the next generation, cloud-based mobile enterprise application solution that simplifies the development, deployment and management of mobile apps for enterprises. They believe they have a better platform, that is more flexible and agile than heavy on-premise competitors.  They also believe their pricing is much more rational and better suited to a cloud-based environment than other vendors with a primary focus of on-premise platform deployments.

FeedHenry is popular with telecoms and they have big channel partners in Telefonica and O2.

They also believe there is a big difference between platforms designed from the ground up for on-premise and from the sky-down for cloud.  Their platforms are designed for cloud-based environments, which is a good place to be based upon my survey data.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Technologies, Delights and Family Life

The Benedicts
Mobile technologies are having a massive impact on our economy, society and culture.  Much is written both here and in many other places about these impacts and changes.  In this article, however, I am going to share some personal ways mobile technologies are having a significant impact on our family.

I publish articles, videos and newsletters daily about mobile and SMAC technologies and trends.  I can continue writing and publishing uninterrupted no matter my location in the world as long as there is Internet connectivity.  This was not possible even a decade ago.  I am still amazed by it.  Today, I can and do publish content from airplanes via WiFi!

Our son graduated last year from Boise State University and went immediately into training and schooling in preparation to serve as a military officer.  While going through training his class had a social media team that would post updated pictures of their training and exercises to Facebook nearly every day.  This simple act, was incredibly important to us and his friends.  We experienced his life, in a small way, through near real-time pictures and social media.  Every day we would search the faces of sweating soldiers for our son and study the photos intently to understand what he was doing and experiencing.

On most weekends, we were able to catch up briefly with our son via his iPhone.  Sometimes for only two or three minutes, but those minutes were precious and highly anticipated.

As his graduation neared, we visited the Facebook page of his organization to learn the details of graduation, schedules, how to dress, where to stay, rules and advice.  It was extremely helpful!

Now as an officer, with a more regular schedule, he can communicate with us and his friends regularly through texts, emails, Facetime and even voice!  He can easily pay his bills, complete his banking and conduct business in Boise, Idaho while he is located elsewhere.  Nearly all of his finances can be managed via his iPhone.

The distance that separates us is minimized by mobile communications and social media.  In fact, last week he uploaded a photo of some materials in Boise that he wanted to sell and posted it on Craig's List.  He is not currently located in Boise, but that is not a limitation these days.  I love it!

A few months ago our daughter graduated from high school.  This summer, as she was preparing to enter the university, her freshman class developed a Facebook page and everyone starting introducing themselves, their class schedules and their dormitories.  She quickly met her classmates, her roommate, and started developing relationships and preparing according to the advice others were sharing online.  We, as parents, will still feel the pain of separation, but also be comforted by the ability to communicate and witness our daughter's experiences via social media and mobile technologies.

Here is another example of how digital and mobile technologies are enhancing our lives.  This week my lovely wife asked her online community about problems with our dishwashing machine.  She received over a dozen responses full of great advice and recommendations within hours.  Some of the advice actually worked!  Problem solved at no cost!

In another example, a small group of us are very active in helping refugee families integrate and adjust to Boise upon their arrival from overseas.  It takes a surprising amount of organization, planning, scheduling and coordination to help new refugees.  They have a massive amount of paper work, appointments and meetings to attend.  They have language classes, schools, medical appointments and case managers to communicate with.  They are all on a timeline with pressure to get integrated, working and sufficient ASAP.
Integrating our refugee friends
into Boise (State) society

When we started working with refugees, we quickly realized that outfitting the refugees with mobile phones was an absolute priority.  It was critical to be able to find people, ask and answer questions, respond to emergencies and arrange transportation to various appointments.  This became quickly apparent after searching the streets of Boise many times over several days for various families and family members that had missed appointments and transportation arrangements, and experiencing deaths and births among the refugee community.

Today, the refugee families we work with are all organized and outfitted with mobile technologies.  Many of the families are now also communicating via SKYPE and Google+ with family members in their home countries preparing them for the journey to Boise.  Mobile and online technologies enable families to maintain and foster relationships with friends and relatives separated by thousands of miles.

I am not one of those people to pine about days gone by.  I love mobile and social media technologies!  It can and will be abused, but that cannot diminish the benefits and delights these technologies bring to the lives of my family and millions of others.


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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Dave Edeal, Part 2

In this short interview recorded in Chicago last week, I explore the meaning of industrial strength enterprise mobility with DSI Global's Partner Manager, Dave Edeal.  Enjoy!

Video Link: http://www.youtube.com/watch?v=JzAugPrduJ8&feature=share&list=UUGizQCw2Zbs3eTLwp7icoqw


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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

3 Million Page Views and The Latest Numbers on Enterprise Mobility Trends

August traditionally has the fewest number of readers on www.MobileEnterpriseStrategies.com of any month.  However, despite it being August, we hit a major milestone this year that I wanted to share.  I have been writing and publishing content related to enterprise mobility since 2006, but I started tracking the number of page views in 2009.  As of this month we passed the 3 million page views mark!  This includes over 1 million page views on www.MobileEnterpriseStrategies.com and over 2 million page views on my blog http://kevinbenedict.ulitzer.com.

I want to thank every one of you who faithfully read through my articles, newsletters and watch my video interviews optimistically searching for some small bit of useful information :-)  Thank you!  Thank you! Thank you!

I also want to take a moment and ask a favor of you.  I am currently surveying my community to learn the latest information on how they are viewing and implementing enterprise mobility, mobility trends and how organizations are planning to support SMAC (social, mobile, analytics and cloud) solutions and platforms.  Will you take 5 minutes and complete the survey?  Pretty please!

Enterprise Mobility Survey: http://survey.constantcontact.com/survey/a07e81h7ar7hklpypms/start

In return for taking the survey, I will provide you with the final results FREE.  Thanks in Advance!!!!

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Mobile Expert Video Series: Telstra's Amardeep Toor

In this interview with Telstra's GM of Enterprise Mobility Solutions, Amardeep Toor, we discuss Telstra's full enterprise mobility strategy for Australia including cloud based mobile solutions, MEAP/MADP and delivery strategies.  We also talk about Telstra's nearly $20 million investment in Kony Solutions.  Enjoy!

Also, please, please, please don't forget to take my enterprise mobility strategy survey today!  By taking it you will get the final results for free!

Survey: http://survey.constantcontact.com/survey/a07e81h7ar7hklpypms/start

Video Link: http://youtu.be/1K8vTXBGbFo



*************************************************************
Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant
View Linkedin Profile
Learn about mobile strategies at MobileEnterpriseStrategies.com
Follow me on Twitter @krbenedict
Join the Linkedin Group Strategic Enterprise Mobility
***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Interviews with Kevin Benedict