Enterprise 2.0 and Mobile Software Applications

The term Enterprise 2.0 is receiving a lot of press these days (see definition of Enterprise 2.0). In this article we are going to discuss possible use cases for Enterprise 2.0 in the context of enterprise mobile applications.

Carl Frappaolo and Dan Keldsen defined Enterprise 2.0 in this way, "a system of web based technologies that provide rapid and agile collaboration (kudos for buzz words), information sharing, emergence and integration capabilities in the extended enterprise." The bottom line, unstructured information sharing tools for use by the enterprise.

Many of the online references to Enterprise 2.0 are referring to intranet or internal company communications. Since mobility is more interesting, let's focus on how Enterprise 2.0 could be used external to the company in a B2B (business to business) context.

OK, an EnterpriseBook instead of a FaceBook. What information would one company like to share with another? Hummm...location of job sites, upcoming projects, RFPs, press releases, announcements, product catalogs etc. The problem is that when money is on the line companies go silent. They want to control the communication of information and protect the business. They don't want to share information that could fall into the hands of a competitor. So where is the value for enterprise mobile applications?

I see the value when multiple partners win business together. Let's say 6 companies are working together to complete a building project. These companies need to share and collaborate information on various parts of the project. The framers need to know when the foundation is completed, the plumbers need to know when the walls are up, the roofers need to know when the plywood is in place, etc. All of these mobile contractors need to know the status of the project. It would be good to see project photos. It would be good to know about any issues in advance. It would be nice to know what is going to be done today, an online project journal in the status section of EnterpriseBook.

Many of the contractors mentioned above work in mobile environments. They would benefit from having a mobile version of Enterprise 2.0 on a Smart phone or other ruggedized mobile handheld computer.

I could also see trusted business partners sharing sales leads. They could quickly identify the GPS coordinates of a potential lead and share with one of their partners.

How about sharing the price of medical insurance among business partners, or sharing the price of different medical procedures (ICD9 codes) in different medical practices so you can reward the medical practices with the most reasonable rates with your business?

Perhaps form your own buyers' co-op online through EnterpriseBook. You and your company's partners could combine your buying power for shared products and services. The discounted products and services could be listed in mobile applications integrated with GPS features so the various locations of the discounted products could show up on your map. Silly? Perhaps, but many new innovations start this way.

For a related article on Enterprise 2.0 from SD Times click here.

OK, it is now your turn! Where is the value for Enterprise 2.0 in the context of enterprise mobility? Please comment or send me an email.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Peer-to-Peer Mobile Computing and Field Services Automation, Part 1

There are a lot of times when the supervisor or owner/operator of a SMB (small to medium sized business) is not at his or her desk staring at the computer screen. They are often in the field working with customers and their service teams. The problem with this is that it prevents visibility to other projects that may benefit from the supervisor's real time advice and oversight. Let's now talk about some possible solutions to this issue.

In many field service automation or work order management software applications, the design and architecture of the software is in a client server model. Information and electronic service tickets are wirelessly dispatched to mobile handheld computers and Smart phones, and the service technician completes the electronic service ticket and the information is synchronized back to the server in the office. The problem with this design again is that the supervisor who is most interested in viewing this real-time work order information is not in the office looking at the application on the server.

One possible solution would be to create a special managers view or summary of all operational data. A summary of all inbound and outbound work orders, business process or rule exceptions, identify issues or customer relationship problems and then synchronize this subset of information out to the supervisor's mobile handheld computer or Smart phone. This would provide a management summary in a dashboard view of all operations.

A second option would be to provide a complete duplication of all information to the supervisor. You would duplicate and synchronize all inbound and outbound work orders to the supervisor's mobile device. There would be no summary, rather all information would be synchronized out from the server to the supervisor's mobile handheld.

A third option would be to have the mobile device of all the service technicians synchronize in a peer-to-peer model directly with the supervisor's mobile device and the office server. This would require the supervisor's mobile handheld computer or netbook to have full server synchronization capabilities that would enable all of his or her mobile service technicians to constantly synchronize with it. This would be data intensive and may cause synchronization performance issues, but would enable the supervisor to see all operations in real-time.

A fourth option is to have a real-time online connection between the supervisor's mobile device and the office server. This would only work when there was wireless connectivity available, but could provide efficient and real-time visibility into all the operations of the company.

In Part 2 of Peer-to-Peer Mobile Computing and Field Services Automation, we will discuss some ideas for using location based services (LBS) and P2P computing with Field Service Technicians.

If you would like to discuss these options in more detail please contact me.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://mobileenterprisestrategies.blogspot.com/
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Location Based Services on Mobile Handhelds and Smart Phones

LBS, location based services are very interesting. LBS refers to services that can be activated based upon your GPS location or cell phone tower proximity as identified by your Smart phone, mobile device or handheld computer service. I know how local pizza joints can benefit, but I am currently pondering how large businesses can utilize LBSs. I wrote about one of my new ideas in this article. It involves real-time notification of changing pricings and discounts to a grocery store's customer base.

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Author Kevin Benedict
Independent Mobile Computing, EDI and B2B Expert and Consultant
www.linkedin.com/in/kevinbenedict
http://b2b-bpo.blogspot.com/
http://mobileenterprisestrategies.blogspot.com/
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