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Showing posts from September, 2020

Learning Content Strategies from the Best with Jenn VandeZande SAP's Editor in Chief for SAP CX

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A couple of weeks ago I had the pleasure of spending time with and from learning from SAP’s Editor in Chief for SAP Customer Experience, Jenn VandeZande.  We talked all about thought leadership strategies, working with influencers and other fascinating topics.  Here are some of the choice excerpts edited for readability. KRB: Jenn, tell us about your thought leadership approach and strategy. JV: Thought leadership means discussing current trends in a way that is relevant to the market now, and in the future.  I also focus a lot on evergreen content and making sure that we're not putting a timeline on content that we publish.  In addition, I want to be inclusive.  I purposely recruit women and people of color to be thought leader contributors, previously there were just a lot of white men sharing content on the site. I think that to be relevant we must include everybody, and in order to do that we need to be purposeful about recruiting and encouraging them to share. KRB:   Let’s ta

PART 2: A Pandemic's Impact on Innovation, Industry and the Future with TCS Expert Ved Sen

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A few weeks back I recorded two fascinating interviews with TCS digital transformation and innovation expert Ved Sen.  This is the second interview ( watch the first interview here )  that focuses on strategies for innovating.  We look at how to organize for innovation, and also how to scale innovation within an organization.   ************************************************************************ Kevin Benedict Partner | Futurist | Leadership Strategies at TCS View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Retail and a History of Paying for Ignorance

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During the Cold War the armies of East and West faced off along thousands of miles of borders with tens of thousands of tanks, artillery units, defensive positions, guns and soldiers.  The costs for supporting these defensive postures were enormous.  Nations invested hundreds of billions of dollars over the years maintaining these positions, not to counter a known threat, but to prevent an unknown threat.  They were investing in ignorance - a lack of knowledge.  They spent massive amounts defending against the unknown - everywhere.  That expenditure was an ignorance penalty.  A penalty, so huge, it negatively impacted the economic futures of many countries.   Businesses that operate in the dark, and have not digitally transformed fast enough, are also paying an ignorance penalty today.  The ignorance penalty is the cumulative effect of conducting business without digitally derived data providing precise insights and knowledge, and without the ability to act instantly from afar.  In mar

Facebook's Infodemic on the Pandemic

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I am a long-time technology enthusiast, analyst and futurist, and love to discuss and write about the positive impact emerging technologies offer humanity.  That said, we can’t be blind to the negative impacts as well.  Facebook’s algorithms are increasingly showing up as the source and amplifer of many false and misleading postings that are widely distributed and promoted causing serious consequences for us all.  The sheer volume of false information being distributed today by Facebook algorithms is overwhelming the truth. A recent research paper by the organization Avaaz titled Facebook's Algorithm: A Major Threat to Public Health , found that health misinformation spreading networks on Facebook appear to have outpaced authoritative health websites, despite the platform’s declared aggressive efforts to moderate and downgrade health misinformation and boost authoritative sources.  This finding suggests that "Facebook’s moderation tactics are not keeping up with the amplificat