Kevin Benedict Ponders the Future

When many of us hear the term "Influencer Marketing" we immediately think of B2C examples involving celebrities on Instagram with exaggerated appendages hawking wares, but what about influencer marketing in a B2B context?  I've recently had the privilege of learning from and interviewing many experts on the matter - including the Global Head of Influencer Marketing at SAP,  Ursula Ringham .  Influencer marketing is about showing that other credible people, outside of your company, have similar views of the world. Influencer marketing in B2B often involves a company reaching out to associate themselves with a recognized person in an industry or market that has a high level of credibility, respect and positive influence.  Astute companies surround their brands and messaging with influencers that share similar views. Influencers are not just important in a marketing context, but companies have long chose influencers to join their board of directors, and/or become compa

In this interview I recorded with SAP's Ursula Ringham, she shares her insights and experiences operating in one of the largest and most sophisticated influencer marketing organizations anywhere. She details SAP’s thinking around influencer marketing and how it operates. If you are a marketer wanting to organize an influencer marketing effort, this interview is for you. br /> ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

This is a great deep dive interview with the brilliant CEO of Socure , Tom Thimot.  We dig into how digital transformation and digital commerce makes it mandatory to authenticate humans in order to conduct business on digital platforms. ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

In this episode, we take a deep dive into the world’s largest business network and marketplace. We explore the value of digital transformation, cloud based procurement, standardizing processes around sourcing, supply chains, payments, contract negotiations, compliance and much more. We then discuss the power of networks and how the larger the network the larger the value.  We then get tactical and explore SAP’s strategies for marketing and selling SAP Ariba. I find this subject fascinating and hope you will too! Enjoy! ************************************************************************ Kevin Benedict SVP Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the comp