Thursday, March 03, 2011

Mobile Expert Interview Series: ClickSoftware's Israel Beniaminy, Part 4

ClickSoftware's Israel Beniaminy
This is Part 4 of my interview with ClickSoftware's VP of Product Strategy, Israel Beniaminy.  Also read Part 1, Part 2 and Part 3.

Kevin:  Where do you see mobility going in 2011?
Israel:  Judging by the evolution of mobility in 2010, mobility is going to continue surprising us in 2011.  It's going to be an exciting year!  Still, a few predictions are as safe as predictions can be:  Mobility will affect more people, in more roles, than ever before.  Many people will leave aside desktops and laptops, bypass netbooks and switch to using smartphones and tablets for the majority of their digital communications.  Social media will start to become a key part of enterprise mobility solutions (as it has done already in consumer mobility).  Mobile applications will be increasingly sensitive to context, starting with location and extending to other context cues; and location will receive a boost from existing and upcoming indoor-location technologies.  Lastly, while predicting surprises is impossible by definition, I would expect some of the most rewarding and significant surprises to be in discovering new ways of doing business, which will become possible due to mobile technology, just like the Internet enabled new ways of doing business (eBay is just one example).

Kevin:  What role do you see for mobile BI in Field Services?
Israel:  Executives, managers, business analysts and budget managers all need full access to business intelligence systems.  When drilling through the numbers, an iPad works very well. You don’t want to be doing much work on a small iPhone screen.  However, for field services engineers, they need access to BI data but not all the data.  It is best if the data is integrated with their existing field services solution.  Field services engineers don’t need to know about Business Objects on the back end, but they could benefit from their performance data.  The number of work orders completed relative to other service engineers.  The number of sales, the amount of inventory or services sold, etc.

For field services managers, it may be useful for them to see product sales numbers so they can anticipate demand on their services and plan for it.

I want to thank Israel for taking the time to share his thoughts, experiences and advice with all of us.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.