Wednesday, March 21, 2012

Mobile Marketing News Weekly – Week of March 19, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia News Weekly
Also read Field Mobility and M2M News Weekly
Also read M2M News Weekly
Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly

Earlier this month mobile operator SingTel purchased mobile ad company Amobee for $321 million in an all-cash deal. Read Original Content

Small business interest in mobile advertising is up sharply, according to Ad-ology Research. More than 20 percent of small business decision makers said they plan to commit more resources to mobile marketing in 2012, up from the 12 percent who said the same last year. Read Original Content

Advertising on mobile devices rocketed by 157 percent in 2011 in the UK, to a new high of £203.2 million, according to the annual IAB and PwC mobile advertising spend study. Read Original Content

Verivo is a leading provider of enterprise mobility software, Verivo helps companies accelerate their business results. Its unique technology empowers teams to build, deploy, manage and update their mobile apps -- rapidly and securely. Verivo’s mobility platform is used by hundreds of companies in numerous industries, worldwide. This newsletter is sponsored in part by Verivo.  To learn more, visit

A survey released last month from mobile advertising network Greystripe found that 53 percent of smartphone users and 27 percent of iPad users search for movie listings, times and locations on their mobile devices. Within a few weeks, you'll be able to skip the box-office line and head straight to your seat by swiping your mobile device over a scanner. It can read the bar code of an electronic ticket purchased with an app. Read Original Content

The tech marketing - specifically the mobile device market - is exploding around the globe. In the U.S. the growth has been staggering over the past year, in all corners of the country. MaxPoint Interactive finds tech products are getting the most consumer interest on both the east and west coasts - San Francisco, Miami, New York and West Palm Beach - are among the top ten most interested cities for technology products. Read Original Content

Millennial Media, which operates the leading independent mobile advertising platform, has announced terms for its IPO. The Baltimore, MD-based company plans to raise $102 million by offering 10.2 million shares (10 percent insider) at a price range of $9.00 to $11.00.  Read Original Content

Millennial Media has have put together their year in review. The report indicates triple-digit growth in mobile ad spend. Not surprisingly, technology is leading the way as the biggest spender in the mobile market. Read Original Content

Twenty-nine percent of consumers who use a smartphone to research a product while at a retail store end up purchasing the item from an online only retailer, according to a recent consumer perception study conducted by leading market research firm ClickIQ. Read Original Content

The total mobile-ad industry may bring in almost $11 billion in revenue by 2016 in the U.S. alone, up from $2.61 billion this year, according to research firm eMarketer. So far, Google accounts for more than 50 percent of those ads, making $750 million in sales last year. Read Original Content

Innovative digital search marketing agency, WebSavvy, has celebrated a huge win after generating over two thousand sales leads in one month for an online retailer using a mobile advertising campaign. Read Original Content

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Alumnus
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.