Wednesday, January 11, 2012

Mobile Marketing News Weekly - Week of January 9, 2012

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Enterprise Mobility Asia
Also read Field Mobility News Weekly
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Also read Mobile Commerce News Weekly
Also read Mobile Health News Weekly
Also read Mobility News Weekly
Also read Mobility Charts Weekly

A new report from Juniper Research, the Mobile Coupons Whitepaper, shows that the total value of coupons redeemed via smartphones will reach $43 billion by 2016, a redemption rate of 8 percent. Read Original Content 

Merchants running mobile advertising campaigns claim that between 5 and 10 percent of their digital purchases are coming from mobile devices, according to a Mojiva executive. Read Original Content

Google is on pace to generate 2012 mobile advertising revenues in excess of $4 billion, according to a new forecast issued by Piper Jaffray analyst Gene Munster. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to Research and Markets, with a compound annual growth rate of 37 percent, the mobile ad market is forecasted to be worth $17.2 billion during 2016. Read Original Content

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McDonald’s has debuted a mobile advertising campaign designed to ramp up its McCafĂ© hot beverage sales. The ads, which use an iPhone application from Pandora, identify the location of the smartphone user using global position satellite capabilities and tells the consumer where the closest McDonald's restaurant is. Read Original Content

Forrester Research predicts more than $2.7 billion will be spent on mobile marketing in 2012, a 68 percent increase over 2011 mobile spending. Read Original Content

Berg Insight expects the worldwide mobile and advertising market to grow at a compound annual growth rate of 37 percent to $22.6 billion in 2016.  Read Original Content

With help from surging smartphone shipments and an increasing number of people accessing the Internet through mobile devices, the U.S. advertising market will be worth $691.6 billion by 2015. Read Original Content

Recent Articles by Kevin Benedict

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.