Wednesday, November 02, 2011

Mobile Marketing News Weekly - Week of October 31, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Medical Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

GIA reports that the global market for mobile advertising is projected to reach $32 billion by the year 2017, driven by rising ownership of mobile phones, increasing use of highly sophisticated mobile devices including smartphones, and availability of high bandwidth, high speed data networks.  Read Original Content

Currently, the largest market for mobile marketing and advertising is Asia Pacific, estimated to be worth $15.8 billion by 2012. North America's market follows, at $11.2 billion, while Europe trails behind with a 2012 forecast of $7.9 billion.  Read Original Content

According to eMarketer nearly one in five smartphone owners ages 18 and older will redeem a mobile coupon this year. This represents a growth of 117.6 percent. eMarketer predicts that by 2013 nearly one-third of smartphone users will be redeeming discounts on the go. Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Mobile shopping is expected to grow by 40 percent year-over-year, and according to the latest Google trends data, 15 percent of search queries during the holiday season are expected to come from mobile devices.  Read Original Content

AOL ranked eighth in U.S. mobile ad spending with 0.8 percent of the $877 million market last year, according to research firm International Data Corp. Google, in contrast, leads with 59 percent of the market.  Read Original Content

Fashion retailer H&M is promoting the new Versace pieces in its collection through a mobile advertising campaign. The campaign aims to drive in-store and Web traffic and allows the retailer to collect customer data for future marketing campaigns. Read Original Content

According to Juniper Research the mobile coupon market will hit $43 billion by 2016. Read Original Content

Online ad spending, including mobile ad spending, is projected to rise by 11 percent this year, to $7 billion, and by a further 12 percent in 2012. Double-digit gains will continue through 2014. Read Original Content

Millennial Media’s recent report finds that Android accounts for 56 percent of total ad impressions across all mobile operating systems and devices with Apple’s iOS operating system controlling 23 percent. Read Original Content

A report from ABI Research pegged location-based marketing spending at $43 million in 2011.  The firm predicts it will reach $1.8 billion by 2015 as geosocial elements are integrated into existing marketing platforms and channels. Read Original Content

Recent Articles by Kevin Benedict

Upcoming Events

Whitepapers of Note

Recorded Webinars of Note

Ruggedized and Industrial Mobile Device Articles

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Click Here!

Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.