Wednesday, October 12, 2011

Mobile Marketing News Weekly - Week of October 10, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly

The $2 billion mobile marketing industry is expected to continue a yearly growth of 11.4 percent and will begin to gain momentum in emerging markets like Asia, according to The Global Online and Mobile Advertising Industry Outlook.  Read Original Content

Even though Pandora is popular among smartphone and tablet owners, with over 70 percent of listeners using a mobile device, the company is having difficulty finding advertisers on its mobile platform.  Read Original Content

Frost & Sullivan reports that the Australian mobile ad market grew by 26 percent from June 2010 to June 2011 and is now valued at $13.9 million.  It is anticipated to grow to a value of $82 million over the next five years.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

According to both PayPal and eMarketer research, this holiday season will see a significant increase in mobile shopping penetration.  Forty-six percent of smartphone and tablet owners are expected to make holiday purchases using a mobile device.  Read Original Content

According to a new research report from the analyst firm Berg Insight, the number of mobile application downloads worldwide will grow at a compound annual growth rate of 56.6 percent between 2010 and 2015 to reach 98 billion at the end of the period.  Read Original Content

A recent report by Berg Insight indicates the total number of smartphone app downloads grew from 10 billion in 2010 to 100 billion by 2015.  Read Original Content

According to eMarketer, advertisers will spend nearly $1.23 billion on mobile ads in 2011, up from $743 million last year.  By 2015 the U.S. mobile advertising market is set to reach nearly $4.4 billion.  Read Original Content

A study conducted by Prosper Mobile Insights found that 81.9 percent of mobile users are open to receiving coupons on their smartphones or tablets, even though location-based coupons raise privacy concerns.  Read Original Content

According to Pew Internet Research Center, 55 percent of adults use mobile phones to find location-based directions and recommendations while geosocial services and location-tagging features are less popular.  Read Original Content

Supermarkets nationwide are using mobile services including QR codes and mobile apps to help drive sales.  Read Original Content

Recent Articles by Kevin Benedict

HTML5 – What’s New This Week
Field Services, Enterprise Mobility and Strategies
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Mobile Expert Podcast Series: Apacheta's Don Grust, Part 1

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Whitepapers of Note

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You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.