Tuesday, April 19, 2011

Mobile Retailing News Weekly - Week of April 18, 2011



The Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Money News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

U.S. ad spending should rise by 3.1 percent this year, with cable television, online video and mobile marketing leading the charge.

http://www.reuters.com/article/2011/04/18/us-media-advertising-idUSTRE73H6LX20110418

********

Recently Germany has seen significant growth in both the number of companies willing to use mobile advertising and the growth of the overall mobile ad market.

http://www.gomonews.com/mobile-marketing-germany-sees-27-growth-in-advertising-companies/

********

With the help of mobile phones, online retail is expected to grow by 61 percent from 2010 to 2014.

http://www.newswiretoday.com/news/89138/Online_Retail_to_Exceed_37bn_by_2014__40000_Stores_Already_Abondoned_Finds_New_Research/

********

Wal-Mart is purchasing Kosmix Corp, a marketing firm that analyzes online data to personalize web content.  This acquisition is another example of how Wal-Mart is entering the mobile retail industry.

http://www.internetretailer.com/2011/04/18/wal-mart-wants-become-more-social-and-mobile

********

The latest reports shows that smartphones are outselling personal computers by large numbers.  Mobile marketers are falling behind in the demand for mobile marketing compared to the numbers of smartphone being used.

http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=20902&Title=Why_mobile_marketing_adoption_needs_to_catch_up_with_smartphone_growth

********

In the U.S. last year between $550 and $650 million dollars were spent on mobile advertising.

http://www.eyefortravel.com/news/marketing/mobile-advertising-estimated-between-550-650m-2010-us

********

With significant help from mobile use, search engine marketing will increase 16 percent this year to $19.3 billion in 2011.

http://www.brafton.com/news/search-engine-marketing-spend-will-grow-to-exceed-19-billion-800485949

********

ClickSoftware is an SAP mobility partner and the leading provider of automated workforce management and optimization solutions for every size of service business.  This newsletter is sponsored in part by ClickSoftware - http://www.clicksoftware.com/.

********

A recent survey shows that U.K. retailers do not fully grasp the marketing strategy for mobile advertising.

http://www.gomonews.com/a-third-of-uk-retailers-lack-mobile-strategy/

********

As consumers continue to cling tightly to their smartphones, marketers are seeing huge potential in a new form of online shopping that will cater specifically to mobile applications.

http://www.connectedworldmag.com/latestNews.aspx?id=NEWS110414125904763

********

Going mobile is the next frontier for many apparel retailers, as many retailers are soon to enter the mobile marketing world.  In 2009 mobile advertising grew 400 percent.

http://www.apparelnews.net/news/retailing/110415-Apparel-Companies-Turn-to-Mobile-for-Marketing-Production

********

Google's Android platform leads in mobile advertising, but Apple is gaining ground due to the popularity of Verizon's iPhone.  A report found that Android accounted for nearly half of ads at 48 percent, but Apple saw its share grow to 31 percent, marking a gain of 17 percent from a month earlier.

http://www.mobiledia.com/news/87016.html

********

Research is showing that U.K. companies are not prepared for mobile marketing application.

http://www.bizreport.com/2011/04/survey-reveals-retailers-unprepared-for-mobile-commerce.html

********

The iPad continues to be one of the most popular devices and saw a 7 percent month over month growth in the number of ads requested.

http://www.padgadget.com/2011/04/14/ipad-sees-continued-growth-in-mobile-ad-impressions/

Recent Articles by Kevin Benedict

Mobile Expert Podcast: SAP's Dr. Ahmed El Adl
Mobility News Weekly Podcast, April 15, 2011
New HTML5 IDE for Microsoft Visual Studio Environments
What I Hope to See and Do at Sapphire 2011
Webinar: m-Business Trends and the Onslaught of Mobile Devices!
2011 SAP Pinnacle Award Goes to an SAP Mobility Partner
Mobile Expert Podcast: Kore Telematic's Alex Brisbourne

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

Redstone Arsenal’s (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions. You can now receive all blog articles directly via email. If you are interested, click here.




*************************************************************
Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.