Tuesday, January 18, 2011

Kevin's Mobile Retailing News Weekly - Week of January 17, 2011

Kevin's Mobile Retailing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile retailing applications and mobile marketing applications that I run across each week. I am specifically targeting market size and market trend information.

IMPORTANT! In the upcoming webinar, Implementing SAP Enterprise Mobility in Fortune 500 Companies-Ten Lessons Learned (January 25 and 27), Smartsoft Mobile will share the top ten lessons learned from implementing SAP enterprise mobility solutions in Fortune 500 Companies. If you are a systems integrator or an end user, you will value from learning what works and what doesn't work in deploying mobility solutions. This webinar will also include an overview of the enterprise mobility industry in 2011 by SAP Mentor Kevin Benedict.


The results of a new report on U.S. consumers suggest retailers may want to focus advertising dollars on mobile shoppers, as more Americans are turning to their mobile devices and the mobile web to make purchases.



While 2010 saw the emergence and popularization of a number of novel marketing techniques and devices, 2011 is expected to be the year businesses both large and small begin to grasp and make full use of these trends.



Twenty percent of email sent by retailers is opened on a mobile device, with iPhone users the most avid mobile email readers.



Just eight percent of 1,546 consumers surveyed in the United Kingdom said they want to receive a mobile coupon while they are in a supermarket. Conversely, 51 percent said they were fine with receiving mobile coupons before entering the grocery store.



According to a survey conducted in December by GfK Roper Consulting, 30 percent of smartphone owners comparison shop inside retail stores.



For retailers, both online and offline, that are still skeptical about mobility, 2011 may be a good year to take the plunge. That's because according to a survey conducted by SapientNitro, consumer habits finally caught up in a big way with expectations and hype last year.



New York based startup CityPockets, gives deal hunters a way to manage multiple coupon services in one tidy place. Its free service imports vouchers from deal sites like Groupon, Living Social and Boards Deals, and organizes them, reminding you when the coupon is close to expiring.



eBay is upgrading the mobile apps for its various sites. Its new Half.com app for the iPhone lets shoppers compare prices and sell products with barcode scanning functionality.



In 2011 the vast majority of Americans will have some sort of mobile communications device with them around the clock as they keep in touch with work, friends and family through iPhones, iPads and a variety of devices.



Like social networking on mobile devices, location-based services are still in their infancy. eMarketer projects the number of mobile social network users will more than double between 2010 and 2015, and adoption of location-based services will rise with it.



According to America’s largest independent mobile advertising network, Android is now the biggest mobile advertising destination. Forty-six percent of all impressions on the Millennial Media network were on Android devices, compared to Apple’s 32 percent.



According to Aberdeen's most recent survey of over 130 retailers, in order for the full potential of mobile retail to be realized, the ubiquitous on premise connectivity provided by high speed Wi-Fi wireless networking is required.



Almost a third of UK shoppers have used their mobile phones to access a retailer's website, a survey published by ForeSee Results has noted. During the recent Christmas holiday, eight percent of online consumers made a purchase via their mobile phone.



Smartsoft Mobile empowers some of the world’s largest multi-national organizations to extend and improve business processes by providing mobile solutions to their employees and customers. Smartsoft has more than 700 experienced ERP/mobile consultants with over 5,000 man years of experience helping 400,000 plus mobile users achieve their business goals with powerful mobile B2B and B2C applications, designed and developed specifically for today’s popular consumer and industrial grade mobile devices. For more information please visit, http://www.smartsoftmobile.com/.  This newsletter is sponsored in part by Smartsoft Mobile Solutions.


A collection of the biggest wireless carriers, handset makers, and software developers are putting their weight behind near field communication. NCF will allow a cell phone to make a payment at a cash register, scan computer chips embedded in ads and posters for discounts and product info, and eventually incorporate driver's licenses and other forms of identification.



The use of social media grew more than any other mobile activity last year, and the growing popularity of smart devices is likely to boost consumption of social media, providing even more opportunities for creative and mobile marketing campaigns.



Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details, visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.

Recent Articles by Kevin Benedict

Data Overload in a Mobile and M2M World
Mobile Expert Interview Series: Syclo's Jon Schmidt
Implementing SAP Enterprise Mobility in Fortune 500 Companies
Twitter and Tweet Convert - Kevin Benedict
Mobile Expert Interview Series: Leapfactor's Lionel Carrasco
Ninety Percent of IT Managers Planning New Mobility Applications
Mobile Expert Interview Series: Pyxis Mobile's T.L. Neff
Mobile Expert Interview Series: Sybase's Bryan Whitmarsh
Mobile Expert Interview Series: Sybase's Tony Kueh
Sybase's Strategy with John Chen - Version 2
Enterprise Mobility in Australia


You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

Also available are:

Kevin’s Mobility News Weekly
Kevin’s Mobile Money News Weekly
Kevin’s M2M News Weekly


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Benedict, SAP Mentor, Mobile and M2M Industry Analyst
Phone +1 208-991-4410
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility group on Linkedin: http://www.linkedin.com/groups?about=&gid=2823585&trk=anet_ug_grppro

Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.