Disinformation is Both Expensive and Deadly

The Covid-19 pandemic ambushed businesses and global economies.  Since the pandemic took hold in the U.S. in March 2020, job loss has been one of the most significant consequences. The U.S. has recently reached a total of 60 million unemployment claims, while loss to the US GDP is estimated to be around $7.6 trillion.  

In addition, a recent survey conducted by the Federal Reserve Bank revealed that 9 million small firms in the US are at risk of closing for good in 2021 as a result of the pandemic.  The International Monetary Fund estimated the total cost to the global economy from Covid-19 will ultimately top $28 trillion in lost output (the time frame was years 2020-2025).  

Social Engineering Escapes the War Zone

The phrase social engineering splashed into the public's view as a result of actions from a cluster of companies whose services focused on influencing and manipulating people's thinking.  The history of these companies is complex, but seems to have all started with Strategic Communication Laboratories, which became SCL Ltd, then it became SCL Group, which then created a subsidiary called Behavioral Dynamics Institute (BDI) and another subsidiary infamously known as Cambridge Analytica, a company that was intimately involved in influencing US voters during the 2016 elections.  Cambridge Analytica stated at the time that their expertise was in "behavior change," "military influence campaigns," "psychographic segmentation" and other types of mind-manipulation.

SCL Group's services focused on psychological operations (psyops), which is a strategy to alter people's minds through the use of rumours, disinformation, bots, fictitious accounts and fake news.  The BDI subsidiary claimed they had several leading psychologists and strategists on staff that developed tools to better understand audiences and to shape their behaviors.  They claimed they had invested over $25 million USD in developing scientific approaches for "influencing target audiences." They provided services such as delivering training in counter-Russian propaganda in Eastern Europe funded by the Government of Canada, as well as conducting research on target audience analysis which has influenced counter-insurgency doctrine. 

Fooled by Psychographic Profiles and Social Engineering

In the 1960s psychographic researchers began studying how to understand consumers and their behaviors at a deeper level based on personality traits, emotional triggers, interests, needs, values and attitudes, etc.  A few decades later these findings were dusted off and combined with neuromarketing (the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decision) to study how various advertisements and political messages impacted people with different psychological or psychographic profiles.  

The data for a large number of psychographic profiles was infamously collected from personality quizzes, surveys and games on Facebook and other social media platforms without the knowledge of the user, or as claimed - the platforms themselves.  All of this data was eventually combined with social engineering strategies and methods, and a military tactic called “information operations” by political strategists for the purpose of  influencing large populations.

SAP's Vaccine Collaboration Hub - An Interview with Michael Byczkowski, GVP and Head of Healthcare for SAP

Our guest this week is SAP's GVP and Head of Healthcare Industry, Michael Byczkowski. We take a deep dive into healthcare trends pre-pandemic, and then explore how the pandemic has changed priorities globally. We explore SAP's Vaccine Collaboration Hub and other technologies and solution they have introduced to help support the global fight against the Covid-19 pandemic. We end by looking into the future and how our experiences this last year may change the face of healthcare forever.  Enjoy!

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Kevin Benedict

Partner | Futurist | Leadership Strategies at TCS

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Social Engineering - Mind Manipulation at Scale

Social engineering poses potential threats to human rights, markets and democracies. These concerns are based on the notion that humans are a product of their environment and the information they consume.

The average person in the US spends approximately 3 hours each day consuming data from their device screens.  That totals about a month and a half of screen time each year.  We are influenced by that time, and it changes our thinking and behaviors.  Is our time investment making us better or worse as humans, parents, employees, leaders, mentors, friends, etc?  Are we being influenced to become the kind of person we want to be?

Our addictive dependence upon the internet and the information therein is the revolutionary development of our time. Today, we have approximately 26 to 50 billion devices connected to the internet. For every PC or handset connected to the internet, 5 to 10 other devices will be sold with their own internet connection. These devices are both collecting data on us, and pushing information/disinformation to us. The applications, platforms and the messages we receive from them are not random. They are purposeful and managed by organizations intent on influencing us. Often these influencing efforts are invisible or overlooked by us. The influence strategies and campaigns being directed at us are called social engineering - the focus of this article.

Esperanto's Missing Ecosystem - Bringing Order to Sustainability Chaos

Esperanto is not worth learning to many because there aren't many speakers. Without an influx of speakers, it's just a toy language for nerds. 

In 1887 the Polish ophthalmologist L. L. Zamenhof developed a language he called Esperanto.  He first described the language in the book The International Language, which he published in five different languages.  Why? No one could read Esperanto.  In 2021 it is still mostly the case.

When a person ponders learning a second language they often consider the number of speakers it has.  They associate value with numbers.  In the case of Esperanto it still has less than 2,000 native speakers.  With such a small group of speakers it is mostly an interesting academic topic today, but not very practical as a language for everyday use or business.  It needs an ecosystem of participants all actively using it to make it grow and thrive.