Starbuck's Code Halos and Mobile App Strategies

Starbuck's

Starbuck's is expanding the roll-out of their mobile ordering, loyalty and payment app.   This is one of the most interesting mobile apps from a major retailer that I have seen.  Before I summarize the key features and benefits, let me share the purpose of Starbuck's latest roll-out according to The Seattle Times' Angel Gonzauez,"...to draw more customers into a digital ecosystem that is closely entwined with its rewards program, whose users tend to buy more, and more often."  This is part of their plan to double revenue to $30 billion by 2019.

Key points:

• Users of the app will be able to order and pay remotely - without being in the store.  No lines to stand in.
• The mobile app user can see, in real-time, how busy each store is (based on real-time POS data and mobile order volumes), and an estimate as to how long each store would take to deliver the order, and how long it would take you to walk or drive there.  The user can then select a store to fulfill their order based on all this real-time data.
• Your order will be waiting for you and labeled correctly (matching mobile app order and your name as spelled in your loyalty program account) when you arrive.
• The mobile app is integrated with the loyalty program and free drinks are accumulated.
• Orders will be waiting for the user when they arrive and packaged for travel.
• Starbuck's has found that consumers order more products when they have more time to review menus and research the offers (and look at the delicious pictures).
• Starbucks anticipates this will benefit their expanding menus and lunch offerings.

Starbuck's Chief Digital Officer Adam Brotman said the results from early pilots of this program in Portland, Oregon surpassed all expectations for efficiency and customer satisfaction.

Embedded Sensors and Real Time POS

I love their use and analysis of real-time POS and online ordering levels, time, location and distance to deliver the optimal value to the mobile user.  They combine the use of sensors (IoT) embedded in the iPhone, plus the real-time ordering and system data, and loyalty program data to deliver the very best user experience personalized for each individual customer.  At Cognizant we call this kind of implementation Code Halos strategies.  This is where I am spending most of my research time in 2015.

This is an example of the future.  We must ask ourselves if our current IT environment can support this level of real-time customer interaction and hyper-personalization of the user experience.  If not, then we had better start working because this is where the competitive landscape of the future will be located.

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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

The Library of Kevin Benedict's MWC15 and Chennai Videos

Kevin Benedict & Mani Bahl
Chennai, India

If you missed, ignored or somehow avoided watching the video series I filmed circumnavigating the globe these past two weeks talking about mobile technologies and digital transformation, then you have one more chance for redemption.  Here is the complete library for your enjoyment.  This series is also very good for healing insomniacs, and for ending a bad date.  Enjoy them or not!

1. Digital Transformation, Future Job Opportunities and Chennai India
2. Merchants of Ideas and Innovations
3. Managing and Cultivating Mobile and Digital Transformation
4. The State of Digital Transformation and Mobility in Asia - An Interview with Manish Bahl
5. Barcelona the Smart City
6. What's New in Mobility in 2015 - Reporting from MWC 2015
7. Mobile Expert Interviews: Microsoft's Rob Tiffany at MWC15
8. Mobile Expert Interviews: Xamarin's Steve Hall
9. Kevin Benedict Interviews Micron's Mike Bokan at Mobile World Congress 2015
10. IoT and Sensors from AMS at MWC15
11. Mobile Expert Interviews from MWC15: Cimarron Buser
12. Top Trends in Mobility 2015 - From the Mobile World Congress 2015
13. Circumnavigating the Globe and Learning about Mobility, IoT and Digital Transformation

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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Barcelona the Smart City

In this short video I review the recent Smart City award that Juniper Research recently gave to Barcelona and what it takes to be a smart city these days.  Enjoy!

Video Link: https://youtu.be/ticVDU8V2fY


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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

Circumnavigating the Globe and Learning about Mobility, IoT and Digital Transformation

I just circumnavigated the globe over a two week period.  I have never done that before.  I learned about mobile solutions, digital transformation, IoT, big data, Indian culture, the British Empire, English East Indies Company, Barcelona history and many other interesting subjects on this trip.  In this short video I summarized what I have learned about technologies and the latest trends over the past few weeks.  Enjoy!

Video Link: https://youtu.be/-pISDSvz9aY?list=UUGizQCw2Zbs3eTLwp7icoqw

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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

IoT and Sensors from AMS at MWC15

Last week, at the Mobile World Congress 2015 in Barcelona, I had the opportunity to learn some very interesting details about IoT sensors.  In this short video interview I ask AMS to demonstrate and explain how their IoT sensors work.  Enjoy!

Video Link: http://youtu.be/JWY7UGOjWMU?list=UUGizQCw2Zbs3eTLwp7icoqw

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Kevin Benedict

Writer, Speaker, Senior Analyst

Digital Transformation, EBA, Center for the Future of Work Cognizant

View my profile on LinkedIn

Learn about mobile strategies at MobileEnterpriseStrategies.com

Follow me on Twitter @krbenedict

Browse the Mobile Solution Directory

Subscribe to Kevin'sYouTube Channel

Join the Linkedin Group Strategic Enterprise Mobility

Join the Google+ Community Mobile Enterprise Strategies

***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.