The Loss of Distance and Justification to Worry

Historically distance has limited what we must worry about.  Our cave-dwelling ancestors only had to worry about being heard, seen or smelled by predators or enemies in their immediate surroundings. 

As time went by large human armies could retreat and separate themselves by 100 miles, which during the Roman era equated to 5 days of marching.  That meant they didn't have to worry about a battle happening for at least 5 days.  Today it is different. One hundred miles equates to mere seconds. The security of distance has died.  Today, we must worry about wider circles.

Next Gen Digital Transformation Shakes Things Up Again!

What if you could closely measure your retail competitor’s in-store sales every day?  What if you could be alerted when competitors were increasing or decreasing production at different factories or ordering more materials?  Would that be valuable?  If it were possible, how would it change your strategies and the way you operated?

Intelligence capabilities that in the past were available only to nation-states are now available to commercial organizations through services provided by companies like Orbital Insight.  They partner with a wide range of satellite and other geospatial data collection companies to aggregate and analyze data, using artificial intelligence and data science to provide near-real-time insights. One of their products monitors over 260,000 retail parking lots from space. They use artificial intelligence to count and measure the number of cars in the lots and analyze time sequences to understand how the number of cars fluctuates over time.  This helps them understand if sales are increasing or decreasing in a particular location.  Isn’t that crazy to think about?  But think about it we should.  This is the next generation of business intelligence.  Put on your James Bond suit or dress, order a drink, and prepare for the next generation of digital transformation.

Satellite imagery can also help monitor fleets of trucks, warehouse activities, crops, plant health, highway traffic, construction projects and activities, oil field operations and oil storage levels, mines, logging, shipping and much more.  It’s important for business leaders to understand what is possible today, and what is being used by other digitally-mature competitors.  Intelligence gathering and analysis methodologies first developed by military and intelligence agencies, such as activity-based analysis and patterns of life analysis, will soon be critical skills for businesses.

All of these capabilities are being productized and/or offered as subscription services.  What makes it possible?  The commercialization of space as a result of massive numbers of new satellites being launched, producing massive volumes of new data, transmitted across incredibly fast wireless networks and then analyzed and interpreted by artificial intelligence.

It is also important to know that satellites support many different types of sensors.  They can include infrared thermal sensors to detect different heat signatures.  They may include hyperspectral sensors to detect different minerals, terrestrial vegetation and man-made materials.  Each new generation of satellite includes new types of sensors capable of collecting new forms of data.

The real insight here is the way combinations of newly-available data sources plus artificial intelligence will make possible new and additional waves of digital transformation.  Digital transformation is most certainly a journey not a destination.

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Kevin Benedict

Senior Vice President Solutions Strategy, Regalix Inc.

Website Regalix Inc.

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Satellites, GPS Tracking, Artificial Intelligence and Mobile Technologies

My good friend J.D. Axford, a civil engineer and hero of all ducks for his wetlands work, sent me a very interesting (if you are into GPS tracking, GIS, mobile technology, artificial intelligence, accelerometers, etc.) article he wrote on how the physical is meeting the digital in the world of construction and engineering today.  I am including it here for your pleasure and education.

Compaction, in heavy construction, is the application of energy to soil, crushed rock, or asphalt to increase density by driving out air, which enables the finished, compacted material to support buildings, roadways, and other structures. Compaction is specified as a percentage of the maximum dry density determined in the lab.

During construction, compaction is most often measured using a nuclear densitometer. Other reliable methods include the use of sand cone (ASTM D-1556) and rubber balloon (ASTM D-2167) methodologies; less formal tests used in the field include soil probes (a pointed steel rod pushed into the ground to gage penetration resistance and therefore estimate compaction), proof-rolling with loaded dump trucks while observing deflection, and even boot-heels. These all are necessarily spot-checks; consistency is sought by controlling the compaction process.  This requires the roller operator’s ability to track speed and passes over each section while estimating compaction, leading to both over- and under-compaction. Near-constant inspection is usually needed, and even so, compaction is a frequent source of job site disagreement.

Intelligent compaction (IC) is a system growing in use which combines on-board GPS, computers, and axle-mounted accelerometers to provide continuously-controlled compaction. The accelerometers measure stiffness, and indirect measurement of density, and feed that information to the computer, which uses GPS to produce a color-coded map of the working area; the colors are used to provide an intuitive depiction of areas already meeting specifications, and those needing more compaction. For asphalt work, IC systems (there are approximately eight US equipment vendors developing and selling IC), infrared sensors measure (and the computer maps) the asphalt temperature, a critical data set in ensuring timely compaction as the material cools.

As is normal, a test zone is compacted at the start of the overall compaction effort to determine the number of passes and speed the material requires to meet specifications. That information is entered into the on-board IC system as the baseline against which future work areas are compared and mapped. This eliminates guesswork, eliminates overwork, and improves the homogeneity of the finished product, saving money for the contractor and improving the service life of the compacted product.

Intelligent compaction, requires mobile technologies, GPS tracking and artificial intelligence to calculate all kinds of accelerometer and speed data, location and project requirements.  This is another example of how the physical is meeting the digital and improving processes.  You can learn more about how artificial intelligence is being integrated into field services by ClickSoftware here.

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Kevin Benedict, Head Analyst for Social, Mobile, Analytics and Cloud (SMAC) Cognizant

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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.

GPS Fleet Tracking for Added Sales

I passed a blue Sears Appliance Repair van with a white satellite dish on the roof yesterday and it reminded me of their business strategy. The white dish serves as both a satellite uplink and GPRS link to the Internet. The vans are basically mobile WiFi centers. They are able to be tracked via GPS and they are able to provide some significant benefits for the service technicians that drive the vans.

The vans have both satellite uplinks and GPRS connectivity so when there is poor wireless connectivity, the van's communications can automatically switch over to the satellite uplink technology and continue communicating. This is a relatively expensive option, but Sears reports that it is worth it. What is the value proposition?

Sears reports that providing each of their service technicians with live access to CRMs (customer relationship management) systems, customer records, warranty information and product catalogs helps them sell more products and services at the point of work - the customer's home. They have measured these sales and report solid ROI.

The ROI is not what might have been expected. The relatively expensive communication system that each van has is equally used for GPS fleet tracking and to increase sales and improve onsite customer service.

It is important that GPS fleet tracking vendors and users think about the whole business process and the customer interaction when contemplating ROIs. Sometimes the ROI comes from a broader set of business drivers that initially assumed.

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Author Kevin Benedict
Independent Mobile Strategy, Sales and Marketing Consultant
www.linkedin.com/in/kevinbenedict
http://kevinbenedict.ulitzer.com/
http://mobileenterprisestrategies.blogspot.com/
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