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Published reports suggest “spending on mobile advertising, especially on mobile display ads, in the Middle East is expected to reach $10 million in 2012, added that they predict the figure to grow annually from 15 to 20 percent.” Read Original Content
Digital marketing and media research firm eMarketer predicts U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected U.S. mobile advertising revenues will more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. Read Original Content
A survey by IMS Research revealed 60 percent of consumers were interested in mobile payments. The survey comprised of 700 consumers from China, Japan, Poland, South Korea, Turkey, the U.K. and the U.S., in which 60 percent of respondents were either “very interested” or “interested”. Read Original Content
Founded in 1979, DSI is a global provider of Enterprise Mobility Solutions®, helping companies worldwide increase productivity and profitability regardless of data source, device type, operating system or network connectivity. DSI serves clients globally through its offices in Australia, Canada, China, France, Hong Kong, India, Japan, Singapore, the United Kingdom and the United States. This newsletter is sponsored in part by DSI.
This week Square launched gift cards on the latest version of its Wallet app for the iPhone and Android, allowing customers to send and use gift cards without carrying around a piece of plastic, reports the Next Web. Read Original Content
A recent mobile marketing survey of 1,000 American adult consumers by Sybase 365 and the Mobile Marketing Association showed unsurprisingly that mobile devices are more important than ever before when it comes to purchases. Findings include 87 percent of survey participants will have their holiday shopping affected by their mobile device. Read Original Content
Visa Inc. seeks to promote mobile payments in Myanmar, believing the country will move to adopt emerging financial infrastructures to enable its mostly rural population to access such payments and other banking services. Read Original Content
U.S. Bank is to use technology from Mitek to enable consumers to set up bill payments by simply snapping a picture of their paper bill using their camera-enabled smartphone or tablet. Read Original Content
The U.K. research group, Juniper Research, has issued a new forecast for the growth of NFC and they've scaled back their estimates from $180 billion in NFC transactions to $110 billion by 2017. Read Original Content
