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The global redemption rate of mobile coupons will average over 8 percent by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a study by Juniper Research. Redemption values are expected to exceed $43 billion globally by 2016, driven by better targeting and mobile apps. Read Original Content
According to InMobi, within the past year there has been a 251 percent growth in mobile advertising impressions globally on the InMobi network, and global smartphone impressions increased 488 percent. Read Original Content
The annual survey of interactions on BuzzCity’s network demonstrated that mobile ad impressions increased 139 percent year on year with over seven markets, including the UK, now serving a billion ads each quarter. Read Original Content
Verivo Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Verivo Mobile, http://verivo.com/
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According to Winterberry Group, the mobile advertising market will increase 50 percent during 2012 to reach $1.8 billion by the end of the year. Read Original Content
Last year, U.S. mobile video revenues from advertising reached just $37.5 million, but by 2015, advertisers will spend $213.6 million on placements that support mobile video content. Read Original Content
According to IgnitionOne, mobile search ad spend is up 269 percent based on year on year comparisons and impression are up 317 percent. Read Original Content
In a recently published study, ARCchart expects mobile's share of the digital coupon market to steadily grow over the coming years, generating revenues of $9 billion by 2016. Read Original Content
Recent Articles by Kevin Benedict
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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