Wednesday, September 07, 2011

Mobile Marketing News Weekly - Week of September 5, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly
Also read Mobility Charts Weekly
Also read Mobile ROI Weekly

Greetings!  This is Kevin Benedict offering a free report on enterprise mobility for everyone that completes my new enterprise mobility survey.  At the end of the survey is a place for you to leave your name and email address.  I will send the results of this survey to all participants.  I believe we can all learn some very interesting and perhaps unexpected information from this survey that will help us plan and develop good strategies.  Take the Survey Here!

A recent study conducted by IBM has found that 51 percent of adults have preformed a purchase using their mobile device.  Read Original Content

The global market for location-based advertising is projected to reach $12.8 billion by the year 2017, according to Global Industry Analysts.  Read Original Content

Google predicts consumers will conduct 15 percent of Black Friday web searches on mobile devices this year.  Research also suggests that 65 percent of consumers will use their mobile device to look for a business to make in-store purchases.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Sharespost estimates that location-based ad spends will explode over the next four years, jumping from approximately $40 million in 2010 to $1.8 billion by 2015 due to an increase in dependency on smartphones and other mobile devices in day-to-day use.  Read Original Content

Juniper Research predicts that mobile phone coupons will attract 300 million users redeeming $6 billion in value by 2014.  Read Original Content

Yahoo!-Ipsos research has found that more people prefer to use regular mobile browsers to shop rather than using retail apps on their devices.  Read Original Content

Flurry Analytics estimates that if mobile app advertising continues to grow at its current rate, it will overtake the amount invested in online display advertising by November 2012. Currently there are approximately $700 million to $1.2 billion being invested in mobile advertising according to Gartner.  Read Original Content

Google expects mobile devices to be heavily used during the upcoming holidays with 44 percent of consumers searching for last minute purchases to use mobile devices while browsing.  Read Original Content

The mobile advertising industry is expected to reach $4 billion in revenues by 2015, according to research from BIA/Kelsey.  Read Original Content

Borrell Associates expects small businesses to spend approximately $800 million on location based advertising in 2011.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Podcast Series: Toa Technologies' Yuval Brisker, Part 1
More Mobile HTML5 Apps for Your Review
Predictions about HTML5
SAP TechEd 2011:  Mobile Technologies and the Real Time Enterprise

Upcoming Events

Virtual Mobility Summit - September 27, 2011
Field Mobility 2011 Australia - October 25 - 27, 2011
Enterprise Mobility Exchange, Las Vegas - November 2 - 3, 2011
Kevin Benedict Speaking Tour, Tokyo - November 14-15, 2011
Kevin Benedict Speaking Tour, Singapore - November 17-18, 2011
Kevin Benedict Speaking Tour, San Paulo, Brazil - December 4-9, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Healthrageous Mobility Case Study
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform 

Ruggedized and Industrial Mobile Device Articles

Consumer Smartphones or Industrial Smartphones?

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.