Wednesday, June 29, 2011

Mobile Marketing News Weekly - Week of June 27, 2011

The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Commerce News Weekly
Also read Mobility News Weekly
Also read M2M News Monthly

A new report from research firm Gartner predicts that driven by expanding consumer adoption of smartphones and tablet computers, global mobile ad revenue will reach $3.3 billion this year, up from $1.6 billion in 2010.  Read Original Content

Digital coupon usage is on the rise and 88.2 million U.S. adults are expected to participate in coupon discounts this year.  By 2013 eMarketer expects 96.8 million Americans to participate.  Read Original Content

The money spent on mobile advertising is expected to nearly quadruple to $7 billion in 2012 from less than $2 billion in 2010, according to ABI Research.  Read Original Content

According to data from BIA/Kelsey, local mobile advertising revenues in the United States will increase from $404 million in 2010 to more than $2 billion by 2015.  Read Original Content

The U.K. is one of the world’s largest mobile advertising markets. According to the Internet Advertising Bureau it grew 116 percent between 2009 and 2010 to £83 million and the market is expected to double between 2010 and 2011.  Read Original Content

According to research firm Canaccord Genuity, Google could make $14 billion in mobile ad sales by 2015.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile,

Verve Wireless recently conducted a study on location-based advertising and discovered many key findings.  These include the discovery that automotive mobile advertisements were the most viewed mobile ads.  Read Original Content

A study by SAP has found that mobile marketing is the way of the future for many advertising strategies according to SEO marketers. The study also found that large numbers of SEO marketers believe that within the next five years companies will implement cloud-computing and increase social media usage.  Read Original Content

By 2015 location-based advertising will be worth $6.2 billion, according to Pyramid Research.  This is compared to 2010 when location-based advertising was valued at $588 million and controlled 18.5 percent of all mobile advertising.  Read Original Content

According to iResearch Consulting, China is the global leader in location-based advertising and shows a trend of steady growth.  Read Original Content

Recent Articles by Kevin Benedict

Geneva Eggs With Benedict Mobility Breakfast Meeting, June 27th
Paris Eggs with Benedict Breakfast Meeting, June 26th
Mobile Expert Interview Series:  VWF’s Carl Redman
Mobile Field Services and Service Optimization - Not This Time
Going to Australia to Speak on Mobility and Field Services - July 11-13th

Upcoming Events

Eggs with Benedict - European Tour - Mobility Strategies and More, June 27 – July 1, 2011
ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict

Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.