Monday, July 04, 2011

SAP and the Enterprise Mobility Message

I had the opportunity over the past few weeks to meet with many SAP customers to discuss enterprise mobility.  I was surprised over the course of these weeks that none of the folks at the companies that I spoke with had attended SAPPHIRENOW 2010 or 2011.  As a result, most had very little knowledge of SAP's enterprise mobility plans, solutions or roadmaps.  Even less had knowledge of the Sybase Unwired Platform or Afaria.  In many cases it was as if I were the first to be sharing this information with them.

All of the companies that I met with were keenly interested in mobility and were working on mobility strategies and projects.  It is obvious to me, as a result of these meetings, that there is an entire community of SAP customers that have missed the enterprise mobility message.  I think it would be beneficial for SAP to develop additional marketing strategies to try to target this apparently large community of SAP users and decision makers that don't seem to currently be in the loop on SAP's mobility strategies and solutions.

I would encourage SAP to aggressively promote their mobility solutions and strategies into this community as all were in the process of developing or implementing mobility strategies.  Many of these companies were very large companies, and someone in the company may know all about SAP's mobility roadmap, but not the folks developing the strategy.

Upcoming Events

ClickConnect APAC 2011, July 11 – 13, 2011
Syclo Mobile Conference 2011, July 13 – 15, 2011

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Mobile Adoption Among Gas and Electric Utilities
Mobile Adoption in Life Sciences
Mobile Adoption in Oil and Gas
Networked Field Services

Recorded Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform

Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.