Wednesday, May 25, 2011

Mobile Marketing News Weekly - Week of May 23, 2011


The Mobile Marketing News Weekly is an online newsletter that is made up of the most interesting news, articles and links related to mobile marketing that I run across each week.  I am specifically targeting market size and market trend information.

Also read Field Mobility News Weekly
Also read Mobile Retailing News Weekly
Also read Mobility News Weekly
Also read M2M News Weekly

Research by InMobi shows that within the past three months mobile advertising has grown by 17 percent.  Read Original Content

According to research by E-tailing group, in 2010 more shopping was done through tablets than smartphones.  Read Original Content

The global mobile marketing and advertising market is estimated to grow from 2.25 billion in 2009 to 17.9 billion in 2015, a 41 percent growth rate, according to research from Berg Insight.  Read Original Content

Studies have shown that people are slowly switching from personal computers to smartphones as they surf the Internet.  By 2015 worldwide shopping through mobile phones will exceed $120 billion, representing about 8 percent of the mobile market.  Read Original Content

Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform.  It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time.  This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com./

According to the MobileMix 2011 report released by advertising firm Mellenial Media, Google Android has become the most used mobile advertising platform for U.S. advertisers.  Read Original Content

Bollywood is using mobile technology to advertise its films, as the movie-making machine tries to engage India's booming wireless market in order to boost slipping profits. Read Original Content

The value of Millennial Media Inc, a mobile advertising solution, may exceed 1 billion dollars as acquisition talks heat up.  Read Original Content

A recent study shows that an increasing number of mobile-device users are taking advantage of location-based check-in services.  One in five smartphone users currently use location-based services on their phones, representing 16.7 million U.S. mobile subscribers.  Read Original Content

Best Buy has expanded its use of location-based coupons and is rewarding customers who use their smartphones while shopping.  Read Original Content

EBay now has an iPhone app that allows customers to shop for cars and auto parts from their devices.  Read Original Content

Recent Articles by Kevin Benedict

Mobile Expert Video Series:  VIP’s Mark Goddard
Mobile Expert Video Series:  SAP’s Nick Brown
Mobile Expert Video Series:  Novus’ Dave Ploch
Mobile Expert Video Series:  Clicksoftware’s Nigel Clark
SAPPHIRE NOW 2011 Day 3 Mobility Photos!
Mobile Expert Video Series:  ClickSoftware's Moshe BenBassat
Mobile Expert Video Series:  Smartsoft Mobile's Ed Krufka
Mobile Expert Video Series:  SAP's Dr. Ahmed El Adl
Mobile Expert Video Series:  Leapfactor's Luis Cabrera

Whitepapers of Note

The Business Benefits of Mobile Adoption with SAP Systems
ClickSoftware Mobility Suite and Sybase Mobility Solution
Networked Field Services

Webinars of Note

3 Critical Considerations for Embracing Mobile CRM
Exclusive SAP Mentor and Blogger Briefing:  Syclo and SAP Deliver Mobile Apps on Sybase Unwired Platform
The Future of Enterprise Mobility
The Latest m-Business Trends and How the Onslaught of Mobile Devices Affects Development Strategies
The Real-Time Mobile Enterprise:  The Benefits of Rapid, Easy Access
Redstone Arsenal's (DOD/Chugach) 3 Maintenance Challenges Solved by Mobile

You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.

I have added a feature to my blog site that supports email subscriptions.  You can now receive all blog articles directly via email.  If you are interested, click here.

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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.