Wednesday, February 16, 2011
Also read Kevin’s Field Mobility News Weekly
Also read Kevin’s M2M News Monthly
Also read Kevin’s Mobile Retailing News Weekly
Also read Kevin’s Mobility News Weekly
Consumers are increasingly becoming more comfortable with mobile banking, payment and shopping to the point where the value of global transactions on the go will jump from $162 billion in 2010 to nearly a $1 trillion by 2014, according to research firm Yankee Group.
Less than a month after rolling out its mobile payment technology across the United States, coffee giant Starbucks says its customers have made 1 million payments via the app-based system -- which stores a virtual Starbucks Card on a mobile phone, for scanning at the register.
A microfinance pilot project pioneered in Africa turned into one of the world's most successful mobile banking systems thanks to one woman's bus fare getting stolen. Now the service could make its way to the United Kingdom.
According to Google executives, two-thirds of all purchases and half of transactions will occur on mobile devices by 2015. Consumer coupons will also transition from their current rate of 80 percent push to 80 percent opt-in four years from now, said David Shapiro, Google's director of small business marketing.
PayPal is now rolling out its micropayments service so developers can integrate it into their websites.
Visa Inc, the world's largest credit and debit card processing network, will buy the online payments company PlaySpan Inc for $190 million, continuing to expand its e-commerce and mobile payments businesses.
Two Texas banks have introduced mobile banking services from First Data Corp. American Bank of Texas in Marble Falls and Waggoner National Bank in Vernon are now using First Data's Mobile Manager mBanking system.
Rapid consumer adoption of smartphones and increased use of the mobile Web will result in more customers using online banking to check balances, review transactions, or receive alerts, according to the latest Forrester research.
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A study of 20 financial institutions around the world that offer mobile banking, commissioned by Accenture and conducted by TowerGroup, has found a Middle Eastern bank that is getting an eye-popping 300 percent return on investment by letting its two million mobile banking customers pay bills on their mobile devices.
Twelve percent of online adults used mobile banking in 2010. By 2015, however, Forrester estimates that one in five adults will have turned to mobile banking.
One of the hottest mobile topics in 2011 is shaping up to be mobile payments. Not only does it have the potential to stimulate growth in mobile shopping, but also parallel areas of mobile development like gaming, social media, LBS, and even search.
Using our mobile phones as wallets is closer to reality. At Mobile World Congress in Barcelona, Deutsche Telekom, parent company of T-Mobile USA, says it will unleash the capability to its customers this year.
Mobile payments will grow in value from last year’s $162 billion to $984 billion in 2014. The number of NFC-enabled phones will increase from 834,000 to 151 million during that period.
The global market for mobile payments is expected to reach $680 billion by 2016, with that for contactless payments estimated to exceed $320 billion.
PayPal says mobile commerce is taking off in Australia and will be a big area of growth in 2011. "In Australia mobile payments grew 12 fold in 2010, reaching a value of $35 million up from just $2.7 million in 2009," says Frerk-Malte Feller of PayPal.
Kevin Benedict, SAP Mentor, SAP Top Contributor, mobile industry analyst and experienced mobile industry executive, offers both one and two day onsite workshops designed to educate and inform executives and management teams on enterprise mobility and mobile strategies for businesses. This workshop is designed to provide a complete overview of enterprise mobility and what it means to the business. The workshop is customized based upon the needs of participants. For more details visit http://mobileenterprisestrategies.blogspot.com/p/workshops.html.
Recent Articles by Kevin Benedict
Mobile Expert Interview Series: Mobile X's Hannes Heckner
Mobile Expert Interview Series: Zenware's Jody Sedrick
Starbucks Drives Mobile Technology with One Million Mobile Payments in a Month
Mobile Phones, Cameras and Enterprise Mobility
The Biggest Challenges in Enterprise Mobility Today
Weird, Odd and Strange Mobility Series: Cameras in Skull, Wireless Confessions and Best Bathrooms
Mobile Expert Interview Series: 10seconds Software’s Greg Donaldson, Part 1
Mobile Expert Interview Series: 10seconds Software’s Greg Donaldson, Part 2
Mobile Expert Interview Series: Acando’s Hans Nygaard, Part 1
Mobile Expert Interview Series: Acando’s Hans Nygaard, Part 2
Mobile Expert Interview Series: Newelo’s Kimmo Jarvensivu
Mobile Expert Interview Series: SAP’s Jack Chawla
You can follow me on Twitter @krbenedict and read my blog, Enterprise Mobility Strategies.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Phone +1 208-991-4410
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Full Disclosure: I am an independent mobility consultant, mobility analyst, writer and Web 2.0 marketing professional. I work with and have worked with many of the companies mentioned in my articles.