An iPhones is My Mobile Phone and Handheld PDA

I have and use an iPhone as my primary mobile computing device which means a PDA or Smartphone. It has some exceptional features including:

• GPS
• Easy application uploading and updating
• High speed Internet
• Great screen
• Many great operational features for ease of use

However, the iPhone has some problems or is missing some key features that are required by business users including:

• GPS fails to track fast enough to use while driving
• GPS fails to pinpoint the location of the user
• No TASK function - Apple has not included even a basic TASK function. Many of my colleagues use the standard Microsoft TASK function regularly, and Apple's exclusion of this simple but useful tool is strange
• No CUT and PASTE function - The exclusion of this feature is another strange choice by Apple - who wants to retype every note or phone number that needs to be moved around on the iPhone....what a pain. My only guess is that Apple wants to train us to email everything to a desktop or laptop for editing....very strange and inefficient
• The keyboard on the iPhone is clever, but Apple makes another very strange choice to limit the email keyboard to portrait view only. The Internet browser permits a landscaped keyboard which is very nice, but the keyboard in the email only allows portrait...this view of the keyboard is too small for fast and effective 2 fingered typing. Why would they limit the keyboard in the very application where fast typing is most required?
• The landscape view of an Internet browser is too small for viewing. It is nice that they try to show you a complete view of a full sized website, but it is too small for real use. You continue to find yourself enlarging the view and scrolling all around the website to view it. Not convenient or enjoyable.

I spent some time reviewing all of the applications available on iTunes for the iPhone in December 2008. There were many interesting applications, but there was an obvious lack of real business applications. I consider real business applications as running relational databases and synchronizing or communicating directly with recognized business software applications like SAP. Where are the applications that extend workflows from ERPs into the field?

The lack of real business applications again points to the challenging environment of mobile software. The market is so fragmented that mobile users will find it hard to find a mobile version of their exact ERP or Field Service application. This means companies will need to develop their own customized version, use an experienced mobile software development company or use a mobile software development tool kit from a company like MobileDataforce.

Why is it hard to find a mobile version of your office software? Software companies need to find markets where they can build one software application and then sell it many times to make a profit. In IT environments where customized database applications and customized workflows are the norm, mobile software companies are not able to pre-build mobile applications. They don't know how you want the application to function or what data you need in the field. This must be configured on a customized basis in most companies. Therefore, companies need to work with a mobile software company that can offer a cost effective, very flexible mobile software toolkit so you can take advantage of their tools, synchronizing technologies and application development environments to keep the development costs reasonable.

Mobile Applications for Handheld PDAs and Business Process Automation

Some of the most important and valuable components of SAP's ERPs are the best practices business processes and work flows that are developed in them. These are automated processes that ensure that the business is completed in the appropriate way each time. These work flows and business processes have evolved and improved over the past couple of decades with much research, trial and error. Now that they are highly developed, wouldn't it be a shame to lose the benefit of them when applications go mobile and are used on handheld PDAs and smartphones?

Business process automation is even more necessary when workers are mobile and working away from management oversight. How, when and why should information be collected from the remote work site? How should you handle the need to purchase replacement parts for the equipment you are repairing 50 miles from the office? What paper work do you need to fill out? How do you hire temporary labor at a remote work site? What paper work needs filled out and what information needs sent back to the office so paychecks can be processed? The answers and processes for these kinds of issues are usually pre-determined and pre-configured in the ERP system, but not often on the mobile software that runs on your smartphone or handheld PDA.

When considering the use of mobile software applications, ask your SAP consultant or mobile software vendor how they can help mobile workers by extending business process automation to mobile handhelds and smartphones.

Enterpise Mobile Applications on Handheld PDAs and ERPs

SAP, the world's third largest software company, has defined and standardized many business processes. These business processes are used to ensure repeatable and quality business practices inside the four walls of the organization. The challenge - these business processes are often lost once a worker becomes mobile.

Mobile workers are often disconnected from their company's ERP once they are on the road. Many have Blackberrys or other handheld PDAs or smartphones that allow for a quick ERP query, email or message, but they rarely extend the work flow to a mobile environment.

When a company pays tens of millions of dollars for an ERP like SAP or Oracle, and 40% of their work force is mobile - someone ought to be thinking about extending a work flow out to a mobile device. Blackberrys don't have the robust operating system that Window Mobile does so it may be more of a challenge for Blackberry users. However, companies like MobileDataforce specialize in creating mobile applications that extend your ERP's work flow into the mobile world.

FieldSync Automotive for Mobile Handheld PDAs Hits SEMA with a Storm

This week the MDF sales team attened the SEMA show in Las Vegas. If you are not familiar with the SEMA Show, it is the premier automotive specialty products trade event in the world. It draws the hottest products for the automotive industry to one place and we were there in force. The show attracts more than 120,000 industry leaders from over 100 countries.

Our booth was a HUGE success! We introduced the latest version of FieldSync Automotive, for use on mobile handheld PDAs, which hosts a slew of new features like Estimating, RO#/PO# reference and enhanced reporting capabilities. Our booth was surrounded by interested parties who were anxious to test drive FieldSync Automotive. After viewing FieldSync one visitor commented, "this will revolutionize our business."

That's our goal - delivering mobile solutions that extend business processes into mobile environments.

We are looking forward to 2009 with great anticipation!

I anticipate 2009 will bring more off the shelf FieldSync products so stay tuned as we move to bridge the gap between your field workers and the home office.

iPhone Enterprise Mobility Apps

Finally, it appears that iPhone has real enterprise business applications available to run on it. This article lists the top enterprise mobile software applications as:

1. Oracle for iPhone
2. Salesforce for iPhone
3. Sybase's Mobile Office for iPhone

These are small applications, but with great potential.

Great Article on Enterprise Mobility Trends for Mobile Handheld PDA Applications

This is one of the best articles, with good data, good opinions and bold projections on the enterprise mobile computing industry, Handheld PDAs and Mobile Software. It is interesting that this article came out on MacNewsWorld.

http://www.macnewsworld.com/story/iphone/64169.html

Apple's App Store & T-Mobile's Application Store

Both Apple (with App Store) and now T-Mobile (T-Mobile unconfirmed) are launching or are preparing to launch online stores to distribute and sell mobile business and consumer software applications. I have long been involved in the mobile business application markets and can see both the benefits and challenges this model can have. Let me summarize:

• Online stores promoted by big name companies - this is a good thing. Most mobile business application companies are small companies that can use all the help they can get from a larger company's marketing funds.
• More visibility to the carrier's network of sales people and reseller channels - again this is good for the small software company producing mobile business applications
• Sharing 30% of the revenue with the Online Store - this means you are effectively giving up 30% of your revenue as a "cost of sales" or "marketing cost". This would be OK, if you consider the Online Store as a reseller, however, you are still likely to be required to do all of the pre-sales, sales, post-sales and support work anyway. This can get expensive and unprofitable if mishandled.
• Most mobile business applications consist of many different software components, only a small portion are actually downloadable to the mobile device. So if your multi-component mobile business application only makes a mobile client available on the Online Store, then the remainder could be sold directly by the small mobile business software company in a separate transaction. This is the likely scenario that will work. The Online Store would sell a $19 mobile software client, but the mobile application server, administration component, mobile workflow and device management would be separate applications and fees available directly from the software vendor for another $97,000 (I just made that number up).
• In effect - the software vendor will just alter their pricing to lower the price of the mobile client - sold through the Online Store, but raise the price of their server, manager, work flow and device management components to meet their revenue model.
• The net effect to the Online Store is they will make 30% of the $19 mobile client component downloaded from their site, but none of the $97,000 for the rest of the enterprise mobile software platform, consulting and integration fees.
• The Online Store will not like this model and will tend to promote a monthly service based software package in the SaaS model. The Online Store will see this as getting a larger piece of the entire enterprise mobile solution, not just the small mobile software client.

It will interesting to watch how this model plays out in the market.

- Kevin Benedict

Great Links to Mobile Technology Portals, Websites and Other Points of Interest

Hello Folks,

I found this list of wireless and mobile industry links that is quite useful.


» Portable Design Mobile Computing
» Wireless Week» Wireless Net DesignLine
» Mobilized Software
» Mobile Enterprise
Wi-Fi Planet
» Mobile Handset DesignLine
» RF Design
» RCR Wireless News
» Wireless Design & Development
» Unstrung» Wireless IQ
» Ultrawideband Planet
» Mobile Tech Today
» CWNP Wireless Certifications
» Global Wireless Education Consortium
» WiMax Forum
» FCC- Wireless Telecom Bureau
» Google Mobile
» CDMA Development Group
» WINLAB» MIPI Alliance
» Investing in Wireless
» Open Mobile Alliance
» WLANA
» 3GPP
» 3GPP2
» Bluetooth SIG
» Enterprise Wireless Alliance
» UMTS Forum
» Wireless Messaging Association
» Mobiliser Intel for Wireless Executives
» CTIA
» 3G Today
» The Wireless Report
» BlipLog Mobile Content
» Mobile Mentalism
» Mobile Entertainment
» m-trends Mobile Media Lifestyle
» This is Mobility
» Mobiltee
» Wireless-Watch.Community
» MobHappy
» Mobile Monday

More on iPhone Challenges and Mobile Software

Larry Borsato of the Industry Standard wrote an insightful article recently on the Nine reasons the iPhone apps platform is lacking. Tiny companies, developing tiny applications, with tiny investments may be interested in developing tiny mobile software applications for tiny niche markets, but any significant mobile software company that develops industrial strength mobile applications would be unwilling to work under the present conditions set forth by Apple.

- Kevin Benedict

Otterbox, Dell Axiom PDAs, Handhelds and Windows Mobile 6.0

Today, while waiting for the activation of my new mobile phone, I watched the water bottle delivery guy carry to large bottles a water in the store. On his hip he wore a nylon case with a mobile device in a rugged case (Otterbox) inside it. I could not stop myself. I walked over and asked him what kind of mobile device he was using inside the rugged Otterbox case. He grimaced as he set the heavy water bottles down and reached into the case. He held it up for me to inspect. It was an old Dell Axiom PDA inside the rugged case.

There is nothing wrong with a Dell Axiom, except for the fact they are no longer made. They ran on Windows Mobile 5.0 and earlier versions of pocket pc, so there is no Dell Axiom that can run on Windows Mobile 6.0. Again, nothing is wrong with running on Windows Mobile 5.0, unless the Dell Axiom dies and you need to buy a new mobile device. New mobile devices run on Windows 6.0. There is nothing wrong with buying a new mobile device that runs on Windows 6.0 unless of course the software you were using only runs on Windows Mobile 5.0. If you developed your own mobile software application 2 years ago for the Windows Mobile 5.0 OS, and your trusted software developer has long since departed for an IPO-bound career in a wireless mobile software company, then you have some challenges.

Most companies do not think about technical obsolescence issues when they decide to custom build a mobile application internally. For a longer list of issues to consider before choosing to develop your own mobile application please visit this website.

- Kevin Benedict