Chetan Sharma's The Promise of Mobile Advertising

Chetan Sharma

I have been following with interest analyst Chetan Sharma and his work in the mobile and voice communication industry sectors for some time now.  He produces very good industry reports, and he participates in many industry conferences.  His website is http://chetansharma.com/.

Mr. Sharma has just completed a new report, The Promise of Mobile Advertising.  Here is an excerpt that I found of particular interest, "Mobile is having a significant impact on local advertising. The attributes of immediacy, location, always-on connectivity, user profile and segmentation, and the viral nature of the medium make mobile the best channel for local advertisers to engage potential customers."

Executive Summary

The world of advertising is changing at a dizzying pace.  New media are transforming advertising, and consumer expectations have changed accordingly.  In this dynamic environment, no communications platform holds more promise than the mobile device.