- Where would social media and any media be without the smartphone, laptop and tablet?
- Nearly all the research I have studied this year discuss mobility in terms of helping people make better real-time decisions no matter their location. Isn't that real-time business analytics connected to mobile devices?
- On-top of reduced operating expenses and a focus on core competencies, isn't the real value of cloud solutions the ability to access your apps and data from anywhere on any device? That sounds like a direct link to enterprise mobility to me.
Companies that don't realize that all apps, will be mobile apps in the next 24-36 months are in trouble. Companies that don't understand the impact of social communications will find their traditional marketing campaigns, internal and customer communications failing. Companies that don't recognize the value of real-time visibility, analytics, reports and decision making will rapidly find themselves behind more nimble competitors that are operating at a much faster tempo.
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Kevin Benedict,
Head Analyst for SMAC (Social, MOBILE, Analytics and Cloud), Cognizant
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Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
