I believe training videos embedded in mobile device widgets or in your mobile enterprise application can be very useful. The videos can also be multilingual. I can image a field service technician installing a new piece of equipment and having challenges. He/she clicks on the related video widget in their mobile field services application and watches how the equipment should be installed. I can also imagine the field service technician video recording his work in real time and getting advice from a distant expert.
A quick three minute "How To" video, that is run on your smartphone, could communicate what it takes six pages of documentation and 30 minutes to read. I can see embedded videos being used in many areas including:
- Implementation instructions
- Customer service strategies
- Product features and functions
- Sales instructions
- Business process instructions
- Safety videos
- Repair and maintenance instructions
- Company policies on various topics
- Best practices...etc.
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Kevin Benedict, SAP Mentor, SAP Top Contributor, Mobile and M2M Industry Analyst
CEO/Principal Consultant, Netcentric Strategies LLC
http://www.netcentric-strategies.com/
www.linkedin.com/in/kevinbenedict
http://twitter.com/krbenedict
Full Disclosure: I am an independent mobility consultant and Web 2.0 marketing expert. I work with and have worked with many of the companies mentioned in my articles.
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