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Showing posts from April, 2018

My Interview with Digital, AI and Marketing Expert Chris Willis, CMO @Acrolinx

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In this episode,   Acrolinx   CMO, digital, AI and marketing expert Chris Willis, walks us through the use of artificial intelligence to ensure marketing, brand and message clarity and consistency.  Their platform “learns” content strategy, and makes it actionable across your enterprise. They deliver a comprehensive view of content quality, while monitoring key metrics and fine-tuning guidance with AI. ************************************************************************ Kevin Benedict Senior Vice President Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Subscribe to Kevin's YouTube Channel Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

Digital Expert Interviews: SAP's VP of Influencer Marketing, Jim Dever

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In this episode I interview Jim Dever, SAP’s VP of Influencer Marketing, and learn how influencer programs work, the value SAP receives from them and the key strategies and tactics behind influencer marketing.  Enjoy! ************************************************************************ Kevin Benedict Senior Vice President Solutions Strategy, Regalix Inc. Website Regalix Inc. View my profile on LinkedIn Follow me on Twitter @krbenedict Subscribe to Kevin's YouTube Channel Join the Linkedin Group Digital Intelligence Join the Google+ Community Mobile Enterprise Strategies ***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I work with and have worked with many of the companies mentioned in my articles.

My Interview with Digital Marketer, Account Based Marketing Expert and Terminus Co-Founder Sangram Vajre

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Sangram Vajre This transcript was edited for readability.  The original video recorded interview can be watched   here . Hello, I’m Kevin Benedict, Senior Vice President of Solutions Strategy here at  Regalix , and I want to thank all of you for joining this Digital Expert Interview series. I’m just thrilled to have as my guest today, Sangram Vajre. Sangram, thanks for joining us. Thanks for having me, Kevin. I’m excited. Sangram is the co-founder and chief evangelist of Terminus. Why don’t you tell us about Terminus? We started Terminus in 2014. We thought that something was wrong with the way marketing and sales worked. Forrester came out with this research around 2014 that reported less than 1% of leads turn into customers. Thinking about that, there’s something fundamentally wrong with the way B2B marketing and sales is working if only 1%, or less than 1% is turning into customers. We are on a mission to build the best-in-class account-based marketing (ABM) platform

Digital and Account Based Marketing Expert Interview with Terminus' Co-Founder Sangram Vajre

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In this episode we dive into the strategies, tactics and digital technologies involved with account based marketing (ABM) – one of the hottest trends in marketing. We learn how ABM evolved, how it is different from traditional marketing, plus the impact it is having on sales and customers’ experiences today.  This information is not just important to marketers and revenue officers, CIOs and CDOs are now supporting and responsible for digital customer and prospect interactions so this information is important to all leaders. Even before a prospect becomes a customer, they are evaluating vendors based upon the quality of their experiences.  ABM is about using data, digital technologies, analytics and personalization to provide the best possible experiences for a prospect during their path-to-purchase journey.  It is also, of course, about sales teams being more effective at closing deals.  Enjoy! ************************************************************************ Kevin Bene

Data, Competition and the Evolution of Product Identity

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Digital Identities Everyone is talking about the massive volumes of new data available to businesses as a result of digitizing  just about everything, but I believe we are just getting started.   Every business process, piece of equipment, building, product, customer if they don’t already, will have a digital twin – a unique digital identity.  This digital identity is necessary because traditional relationships between manufacturers, brands, products and consumers is rapidly changing?  A business’ recognition and response to these digital identities will determine whether they will be digital winners or losers. Today, everything is generating data – websites, smartphones and apps, vehicles, manufacturing processes, home automation systems, smart cities, etc.  However, as much as technology enthusiasts like me talk and write about digital transformation, many products and processes still remain analog, but that’s changing. It seems every week we read about another retail chain f

AI and Marketing Mix Modeling

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In the course of my research on the impact of artificial intelligence on sales, marketing and customer experiences, I have been learning about Marketing Mix Modeling (MMM).  If you are not familiar with it, here is a quick description from our friends at Wikipedia. "Marketing mix modeling (MMM) is a way to optimize advertising mix (where money is spent on advertising) and promotional tactics with respect to sales revenue or profit.  It is an analytical approach that uses historic information, such as syndicated point-of-sale data and companies’ internal data, to quantify the sales impact of various marketing activities."  As I dug deeper into MMM I saw both the value and the complexity involved.  However, my liberal arts degree, in no way prepared me for it. The ideas and concepts around MMM have been used in the CPG (consumer packaged goods) industry for decades, but little outside of that industry.  The reason - it required massive volumes of data and greater comput