Competing in Future Time and Digital Transformation

Digital Transformation is the process of transforming a business from one state to another - from a state where businesses operate in Human time, to a state that operates in Digital time and finally to Future time. Businesses today must digitally transform in order to compete in all three of these time continuums simultaneously. Let’s first identify these different time continuums: Human time – time governed by our physical, biological and mental limitations as humans Digital time – time governed by computing, networking and data transmission speeds Future time – time governed by predictive analytics, algorithms and artificial intelligence Human time cannot compete with Digital time in a mobile and always connected world. Human time cannot deliver the real-time mobile and online commerce speeds that digital consumers require. For example, you can’t have a human responding to mobile search queries, or mobile payments, rather you need optimized information logistics systems