- End users - 30% stated it has a large to critical impact
- Analysts - 69% stated it has a large to critical impact
- Consultants - 40% stated is has a large to critical impact
- Mobility Vendors - 51% stated it has a large to critical impact
- Software/ERP Vendors - 46% stated is has a large to critical impact
Here is the second question, "How important is B2C (business-to-consumer) mobile apps to your company's success?" Here are the answers:
- End users - 40% stated it has a large to critical impact
- Analysts - 23% stated it has a large to critical impact
- Consultants - 33% stated it has a large to critical impact
- Mobility Vendors - 35% stated it has a large to critical impact
- Software/ERP Vendors - 29% stated it has a large to critical impact
It is very interesting that "end-users" value B2E less than the rest of the market, but value B2C more than the rest of the market participants.
It is also interesting that "analysts" place a much higher value on B2E mobility than the rest of the market participants, but value B2C less than the rest.
What are your interpretations of this data?
*************************************************************
Kevin Benedict,
Head Analyst for Social, Mobile, Analytics and Cloud (SMAC)
Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and SMAC analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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