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According to a new research report by Berg Insight, mobile location-based service revenues in Europe are expected to grow from €205 million in 2010 at a compound annual growth rate of 13.4 percent to reach €435 million in 2016. Read Original Content
Marketing budgets are expected to show a healthy increase next year, despite the uncertain financial climate, and ad campaigns will increasingly target mobile devices, according to the Australian Marketing Institute. Read Original Content
Twitter recently introduced several new enhancements to its service, including ads for its mobile applications, a move that could have significant implications for marketers looking to reach a targeted audience with relevant offers via mobile. Read Original Content
Pyxis Mobile provides an agile, powerful, and secure mobile enterprise application platform. It enables rapid cross-platform application development, unlimited data integration, enterprise-grade security, and the unique ability to change and update applications in real time. This newsletter is sponsored in part by Pyxis Mobile, http://pyxismobile.com/
Consumer electronics site Retrevo.com said 43 percent of people it surveyed who own smartphones have installed a retailer's app. Only 14 percent have used an app to make a purchase, but 42 percent use their phones to compare prices. Read Original Content
Google is helping marketers reach mobile consumers with a new set of advertising formats that are designed to reach more tablet users. Google is rolling out both display and search improvements to its advertising services. The tools are aimed at adding more interactive elements to tablet advertising. Read Original Content
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The total mobile advertising spend in the U.S. will jump from $1.34 billion to $2.01 billion in 2012, according to a whitepaper from mobile media buying platform adsmobi. Smartphone sales will continue to enjoy strong growth with a total of 155.6 million sold smartphones next year. Read Original Content
Republican candidate Michele Bachmann is using geo-targeting mobile ads to campaign for the Republican primary. Bachmann is not the first politician to use this tactic. President Obama used mobile advertising during his 2008 campaign. Read Original Content
Jiepang, China's leading location-based social media service, has announced it is working with Starbucks China on a holiday promotion that uses a combination of outdoor advertising, NFC technology, location-based services and social media. Read Original Content
A new study released by market research firm ABI Research, predicts that the LBS platform market is set to grow by 15 percent in the next five years. At this rate, it is expected to reach $600 million by 2016. Read Original Content
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Kevin Benedict, Independent Mobile Industry Analyst, Consultant and SAP Mentor Volunteer
Follow me on Twitter @krbenedict
Join the SAP Enterprise Mobility and Sybase Unwired Platform Groups
Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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