The Mobility Charts Weekly is a weekly publication of charts depicting the current and future status of the enterprise mobility market. I am specifically targeting information that reflects market data and trends.
Marketers are discovering that mobile ads are an affective medium to promote products. Marketing firm 360i has found through a survey that mobile ads are more affective than traditional online advertising campaigns. Global mobile advertising revenue, according to Gartner Research, is forecast to hit $3.3 billion in 2011, a huge increase from the $1.6 billion in revenue in 2010.
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New data from Millenial Media shows that more smartphone owners access the Internet using a W-Fi connection than using their service providers such as AT&T or Verizon.
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The analyst firm Flurry has created a graphic illustrating the rapid growth rate of mobile app value from 2009 and projected through November 2012. According to the projections, money spent on advertising through mobile apps will dwarf the amount spent on online display ads.
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A study by Yahoo and Ipsos has listed the top seven cases where smartphone users recall and engage with an advertisement on their device. Sixty-five percent of respondents admit that they remember viewing an ad while shopping on their smartphone, with half of those respondents clicking on the ad and following the advertisement to the site of origin.
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Kevin Benedict, Independent Mobile and M2M Industry Analyst, SAP Mentor Volunteer
Follow me on Twitter @krbenedict
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Full Disclosure: I am an independent mobility analyst, consultant and blogger. I work with and have worked with many of the companies mentioned in my articles.
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